Trick or Treat for UNICEF Turns 60, Going Strong! | My Family Travels

What’s that big knock and happy cheer? “Trick or Treat for UNICEF!”

Parents may not realize that for 60 years, the United Nations organization dedicated to helping children around the world has been supplying American kids with little boxes to collect pennies for their cause.

This year, as many sponsors have in years’ past, all branches of Toys’R’Us and Babies’R’Us are giving out the little orange and black UNICEF cardboard boxes used to collect funds.

Trick-or-Treat for UNICEF is one of the United States’ longest running youth philanthropy programs, and is often a child’s first experience with volunteerism. The program has raised nearly $160 million for UNICEF’s lifesaving programs worldwide. It has pioneered service learning by educating young people about their peers in developing countries while engaging them in hands-on activities to raise awareness and much needed funds.

The Halloween holiday program was created to support UNICEF’s life-saving work so to make your kids’ work easy, you can use this PDF of their distinctive Halloween box to stick on any collection box.

And while carrying the box door-to-door is the traditional way to contribute to the program, supporters can also donate in-store at Toys’R’Us and Babies’R’s locations nationwide, or host Halloween fund raising parties, bake sales, car washes, or make a $5 donation by texting the word “TOT” to UNICEF (864233) on their mobile phone.

Does 60-years-old sound “senior” or “stodgy” to you? Well, in all these years, spokespersons ranging from actress Elizabeth Montgomery (“Bewtiched”) to contemporary “real life” moms have been on radio, television and the internet to encourage kids to collect funds to help other kids. This year, Sarah Jessica Parker and teen star Selena Gomez are leading the cause.

New also this year — UNICEF’s iPhone app in the Apple Store and UNICEF’s facebook app.


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