Advanced Attributes

Product Type

Multipack

Multipacks are packages that include several identical products to create a larger unit of sale, submitted as a single item. For example, if the product for sale is a 6-pack of soda, the multipack value would be 6.

Adult

Adwords & Shopping Campaigns

Adwords Redirect

If provided, make sure that the URL redirects to the same URL as given in the 'link' attribute.

Custom Labels

You can use custom labels to subdivide products in your campaign using any values of your choosing. For example, you can use custom labels to indicate that products are seasonal, on clearance, best sellers, etc. (Learn more about how to set up Shopping campaigns.)

Custom Label 0
Custom Label 1
Custom Label 2
Custom Label 3
Custom Label 4

Unit Prices

These attributes allow you to submit pricing for products that rely on unit pricing. The 'unit pricing measure' attribute defines the measure and dimension of an item (e.g. 150g). The 'unit pricing base measure attribute specifies your preference of the denominator of the unit price (e.g. 100g).

For example, if the 'price' is 3 USD, 'unit pricing measure' is 150g and 'unit pricing base measure' is 100g, the unit price would be '2 USD/200g'.

Unit Pricing Measure

Unit Pricing Base Measure


Additional Attributes

Expiration Date

This is the date that an item listing will expire. If you do not provide this attribute, items will expire and no longer appear in Google Shopping results after 30 days. You cannot use thi attribute to extend the expiration period to longer than 30 days.

Energy Efficiency Class

This attribute allows you to submit the energy label for your applicable products in feeds targeting European Union countries and switzerland.

Promotion ID

If using Merchant Promotions, the 'promotion id' attribute is used in both your products feed and your promotions feed to match products to promotions across the two feeds.