A Georgia Engineer Turned Down a New York Job and Opened a Frozen Custard Shop Instead

Vanilla custard, thick and cool, stopped a conversation mid-sentence and left a grin that lasted all afternoon. Georgia has a frozen custard shop that began with a choice.

In 1976, an engineer turned down a big building job in another city so he could stay close to home and open the state’s first frozen custard stand. His son carries that dream forward today in a cheerful little shop near a rail yard.

The custard is smooth, the cones are generous, and the welcome feels like family. Walking in, the smell of fresh waffle cones fills the air, and the line moves fast.

Regulars swap stories while they wait. Hours slip away without notice.

A sweet treat with a real family story attached makes this stop worth seeking out. The past and the present share the same counter here.

An Engineer With a Sweet Plan

An Engineer With a Sweet Plan
© Berens Frozen Custard

Picture a young engineer from Rochester, New York, finishing work on one of Atlanta’s tallest towers. That was Don Berens, a Georgia Tech student who helped build the Peachtree Plaza Hotel.

When the job wrapped up, a shiny offer came from New York City.

Most people would have packed their bags right away. Don chose a different path in 1976, and I think that choice says a lot about him.

He stayed in Atlanta and opened the city’s very first frozen custard shop, bringing along a treat he had loved as a boy up north.

Thinking about that decision while eating a cone made it taste even better. Engineers are known for careful planning, and you can feel that same care in how this custard is made.

Every detail seems measured, from the texture to the temperature.

There is something brave about trading skyscrapers for scoops. It reminds me that following what you love can build something that lasts longer than steel and glass.

Nearly fifty years later, people across Georgia are still enjoying the result of that one big choice.

Fun fact: Rochester and much of the Midwest have long custard traditions, so Don was really sharing a little piece of home with the South.

A Son Keeps the Recipe Alive

A Son Keeps the Recipe Alive
© Berens Frozen Custard

Family stories hit differently when you can taste them. After Don passed away in 2005, his son Mark Berens took over the family’s special event catering business.

He kept the original recipes close and the standards high.

In 2010, Mark opened the first brick-and-mortar Berens shop in Snellville. That move gave fans a regular spot to get their custard fix instead of waiting for a party or festival.

Ten years later, in 2020, the shop found its current home at The Railyard in downtown Grayson.

I love knowing that the scoop in my cup follows the same idea Don started with decades ago. It feels personal, like eating at a friend’s house where the family recipe has been passed down with pride.

Nothing about it feels rushed or copied.

Growth has come too, since a second location opened in Lawrenceville in July 2025. Still, the heart of the business stays the same.

Fresh custard, honest ingredients, and a family name on the sign make a strong combination.

If you visit, take a moment to think about that handoff from father to son. It adds a sweet layer of meaning to an already delicious treat.

Finding the Shop at The Railyard

Finding the Shop at The Railyard
© Berens Frozen Custard

My first drive into downtown Grayson came with a happy surprise. The Railyard is a lively little spot with places to eat, room to stroll, and a friendly small-town energy.

Berens fits right in like it has always been there.

Parking felt easy, and the walk to the door was short and pleasant. On warm evenings, families gather nearby, and kids bounce around with cups of custard bigger than their hands.

Honestly, the whole area seems built for slow, sweet nights out.

Grayson itself sits in Gwinnett County, east of Atlanta, so it makes a nice short trip if you are coming from the city. Pairing a custard stop with dinner nearby turns a simple errand into a mini adventure.

That is exactly how my visit played out, and I went home very content.

One tip I picked up is to bring a little patience on busy summer nights. A line usually means fresh custard is flying out of the machines, which is good news for everyone waiting.

The location helps the shop feel like part of the community, not just a business. It is a gathering spot where neighbors bump into each other and stay to chat.

Why Custard Beats Your Usual Scoop

Why Custard Beats Your Usual Scoop
© Berens Frozen Custard

Here is the secret that changed how I think about frozen desserts. Custard has less air whipped into it than regular ice cream.

That means every spoonful is denser, richer, and creamier.

Berens makes its custard fresh in-house several times a day. You are not getting something that sat in a freezer for weeks.

It comes out of the machine smooth and glossy, and it tastes clean and bright.

Temperature matters too, and this part surprised me. The custard is served a bit warmer than ice cream, so your taste buds are not numbed by cold.

Flavors come through stronger, which makes even plain vanilla taste like a big deal.

My spoon practically stood up in my cup. It is the kind of texture that makes you slow down and enjoy each bite instead of racing against a melting cone.

Even on a hot Georgia afternoon, it held together nicely while I wandered around.

If you have only ever eaten regular ice cream, start with the classic vanilla or chocolate. Those two flavors are always on the menu and show off what makes custard special.

Once you try it, going back to airy ice cream might feel a little disappointing.

Chasing the Flavor of the Day

Chasing the Flavor of the Day
© Berens Frozen Custard

Checking the flavor of the day has become a fun little game for me. Alongside vanilla and chocolate, Berens rotates a special flavor that keeps regulars coming back.

You never quite know what you will find.

Past picks have included mint chocolate chip, ube, Nutella swirl, black raspberry chip, and peach and cherry chip. Ube was the one that got my attention, with its pretty purple color and gentle, nutty sweetness.

It looked almost too good to eat, but I managed just fine.

Beyond cups and cones, the menu has sundaes, shakes, floats, and concretes. A concrete is custard blended with toppings until it is thick enough to flip upside down.

Kids love that trick, and so do grown-ups who are still kids at heart.

My advice is to follow the shop online before you go so you can plan around a favorite flavor. If your dream flavor pops up, clear your schedule.

Those days do not last forever.

Sharing a few different treats with friends is another smart move. Everyone gets to taste the variety, and nobody has to deal with ordering regret on the ride home.

A Cozy Spot for Every Age

A Cozy Spot for Every Age
© Berens Frozen Custard

Grandparents, toddlers, teens, and tired parents all seemed equally happy during my visit. That mix of ages tells you plenty about the vibe here.

It is welcoming, relaxed, and full of old-fashioned charm.

The shop aims for a nostalgic dessert experience, and it works. Something about a classic custard stand brings back memories of summer nights, bike rides, and sticky fingers.

Even if you did not grow up with custard, it somehow feels familiar.

I appreciated how friendly the staff was, especially with little ones who took forever to choose. Nobody rushed anyone.

The counter felt like a place where decisions about toppings are treated as important life choices, which is exactly right.

For families, this makes a great reward after a ball game or a long school week. Couples will find it sweet for a casual date, and solo visitors can enjoy a quiet treat without feeling out of place.

Community is clearly a big part of what Berens is about. People linger, chat, and wave to neighbors.

It is the kind of local hangout every town hopes to have, and Grayson is lucky to have this one.

Trophies Earned One Scoop at a Time

Trophies Earned One Scoop at a Time
© Berens Frozen Custard

Awards do not usually decide where I eat, but these ones made sense after one taste. Berens was voted Best Ice Cream in Atlanta by the Atlanta Journal-Constitution in both 2018 and 2020.

That is a big honor in a city full of dessert shops.

Locally, the shop has earned Best of Gwinnett for many years in a row, starting in 2015. Winning once is nice.

Winning year after year means people keep coming back and keep loving what they get.

To me, that kind of steady praise ties right back to Don’s original plan. He wanted Atlanta to enjoy the custard he grew up with, and the city clearly said yes.

His son has kept that promise strong.

Planning a visit is simple. Head to Grayson, find The Railyard, and give yourself time to choose a flavor without stress.

Bring friends if you can, since sharing makes it more fun.

One engineer’s brave choice in 1976 turned into a family tradition that still makes people smile today. I left full, happy, and already planning my next trip back.

Address: 420 Grayson Parkway, Grayson, GA 30017