A full-size supermarket now sits on the second floor of a 60-story apartment tower, and shoppers ride an escalator up to the produce.
The store covers 85,000 square feet, which beats plenty of suburban grocery stores on size.
I like how this flips the usual city shopping routine on its head. Residents can skip the cramped corner market and simply take an elevator down to grab a cart and a bag of apples.
Those carts are pretty clever too, since they scan, weigh, and let you pay while you shop. Add sushi, hot soup, custom-cut meats, and a registered dietitian, and the list keeps growing.
I can’t imagine a more New Jersey way to mix skyscraper living with a serious grocery run. So what else is waiting upstairs in this tower?
A Grocery Run That Starts With An Escalator Ride Feels Strangely Fancy
Most supermarkets sit at ground level with a parking lot out front. ShopRite of Hudson Exchange took a different route and set up shop on the second floor of a skyscraper.
The building is called Everton, a brand-new 60-story residential tower. The grocery store fills 85,000 square feet inside it, so this is no tiny convenience counter squeezed into a lobby.
Getting upstairs is part of the fun. Shoppers can reach the store by escalator or elevator from the street, the parking garage, or the residential towers.
That last option is a real game changer for the people who live there. Running out of milk becomes a quick elevator trip instead of a bundled-up trek across town in February.
I believe this setup shows where city living is heading. Homes, shops, and daily errands are stacking on top of each other instead of spreading out for miles.
The whole project feels a little like a vertical neighborhood. You get groceries, apartments, and parking all tied together in one tall package.
For anyone used to hauling bags down long sidewalks, that convenience sounds pretty great. Your arms will probably thank you after the first big shopping trip.
The Old Neighborhood Store Just Got A Serious Glow-Up
Bigger really is better in this case. The new store replaces the former ShopRite of Metro Plaza at 400 Marin Boulevard, and it’s more than 20,000 square feet larger.
That extra space adds up to a lot more room for products. Think of it as the grocery version of moving from a cramped studio into a roomy apartment.
Doors officially opened at 7 AM on Wednesday, October 14, 2026. A ribbon-cutting ceremony followed at 9 AM to mark the big day.
The opening celebration ran for several days. Tasting stations popped up from Wednesday through Sunday, letting early shoppers sample the goods from 7 AM to 2 PM.
Then came the most delightful detail of all. A Singing Mozzarella Chef appeared on that Saturday and Sunday morning, which might be the most charming job title in all of New Jersey.
The store is part of the Inserra Supermarkets family. That means familiar favorites came along for the move, just in a much nicer home.
For longtime shoppers from the old location, the switch should feel like an upgrade rather than a goodbye. Same neighborhood spirit, just with plenty more elbow room in every aisle.
Your Shopping Cart Might Be Smarter Than Your First Phone
Checkout lines are about to feel old-fashioned. ShopRite of Hudson Exchange uses AI-powered Caper Carts that handle a lot of the work for you.
These carts let shoppers scan items as they go. They can also weigh produce and process payment right there in the aisle.
So that bunch of bananas gets weighed on the spot. No more guessing the price or waiting for a cashier to punch in a code.
I like how this turns grocery shopping into something closer to a video game. Scan, drop, move on, and watch your total update in real time.
Budget watchers should appreciate that last part most. Seeing the running total helps you notice when that cart of snacks starts creeping a little too high.
The tech also fits the building around it. A shiny new tower with a high-tech grocery store just makes sense together.
If smart carts feel intimidating, don’t worry about it. Regular shopping still works fine, and the fancy carts are simply another option for people who want speed.
Give one a try on a busy weeknight. Skipping the line could be the best few minutes you save all week.
Sushi And Hot Soup Could Rescue Your Lunch Break
Lunch just got a lot easier for anyone working nearby. The store features both a sushi bar and a hot soup bar, so a quick meal is always within reach.
That combo covers a lot of moods. Cold, rainy day?
Soup has your back, while a sunny afternoon practically begs for a few sushi rolls.
Then there’s Antoinette’s Kitchen, an Inserra Supermarkets favorite. It offers freshly prepared meals for people who want dinner without the cooking part.
Honestly, that sounds like a lifesaver on a long Tuesday. Some nights, turning on the stove feels like climbing a mountain.
I believe prepared foods are one of the best parts of a big modern supermarket. They save time, cut down on takeout runs, and still feel like a real meal.
For residents upstairs, this is basically a cafeteria with an elevator connection. Grab a container, head home, and dinner is handled in minutes.
Families can mix and match too. One person picks sushi, another grabs soup, and everyone stays happy without a single argument about where to eat.
That alone might be worth the trip.
Meat Lovers Should Head Straight To The Butcher Counter
Patsy’s Butcher Shop is the star for anyone planning a serious dinner. This Inserra Supermarkets favorite offers custom-cut meats right inside the store.
Custom cuts matter more than people think. Want thicker chops for the grill or thinner slices for a stir-fry?
A butcher counter makes that possible.
Prepackaged trays can’t really do that. They come in whatever size someone else picked, which doesn’t always match your recipe or your family size.
Seafood fans get their own spot as well. The store has a dedicated seafood department, which is handy for anyone trying to eat more fish during the week.
Here’s a practical tip for the butcher counter. Tell them what you’re cooking, and ask for a cut that fits the dish and the number of people eating.
That little conversation can upgrade a regular weeknight meal fast. Good ingredients usually do half the work before you even turn on the oven.
Holiday hosts should keep this counter in mind too. Big gatherings often call for specific cuts, and having a butcher nearby takes some stress off the planning.
Who knew a skyscraper could hide a proper butcher shop?
Fresh Produce And Warm Bread Set A Cheerful Tone
Colorful fruit stacks and fresh bread are classic grocery store comforts. ShopRite of Hudson Exchange has both, with a full produce department and freshly baked goods.
A strong produce section is a big deal in a busy city. It makes it easier to grab healthy snacks, salad fixings, and weeknight vegetables without extra stops.
Smart shoppers often start their trip in produce. Filling the cart with fruits and veggies first leaves less room for impulse cookies later, at least in theory.
Speaking of cookies, the bakery might test that theory. Freshly baked goods are hard to walk past, especially near the end of a long day.
I like how a bakery makes a giant store feel friendlier. Bread and treats bring a homey touch to a space that sits inside a 60-story tower.
Here’s a helpful trick for produce shopping. Buy some fruit that’s ready now and some that needs a few days, so nothing goes bad before you eat it.
Pair that with a fresh loaf, and lunches for the week practically plan themselves. Sandwiches, toast, and fruit cups suddenly look a lot more appealing.
A Registered Dietitian Is Ready To Help You Eat Smarter
Not every supermarket comes with a nutrition expert. This one offers access to a registered dietitian along with nutrition counseling services.
That’s a pretty useful perk for regular folks. Food labels can be confusing, and diet advice online often contradicts itself by lunchtime.
A dietitian can help sort through all that noise. They know food science, and they can connect it to the real items sitting on the shelves around you.
Think about who might benefit most. People managing health goals, busy parents planning meals, and anyone trying to eat a little better could all find value here.
I believe having this help inside a grocery store is a smart idea. Advice lands better when you can immediately grab the foods being recommended.
It also takes away some guesswork. Instead of wandering the aisles wondering what counts as healthy, you can get guidance from someone trained in the subject.
Here’s a tip before you go. Write down your questions ahead of time so you get the most out of any counseling session.
A little planning goes a long way. Healthier eating feels much easier with a knowledgeable guide nearby.
Getting There Is Easier Than Finding Street Parking Downtown
Location might be the biggest win of all. You’ll find the store at 99 Provost St, Jersey City, NJ 07302, within walking distance of the Hudson-Bergen Light Rail.
Train riders have even more options nearby. The Newport and Grove Street PATH Stations are within walking distance, which connects shoppers to downtown and midtown Manhattan.
Drivers aren’t left out either. Parking sits on two decks, and the ticketless system runs through a mobile app.
No paper ticket means nothing to lose in your coat pocket. That alone could save someone a frantic search at the exit gate.
Inside, the building moves people smoothly. There are four passenger elevators, three escalators, and two cart movers to help get groceries between floors.
Hours are generous too. ShopRite of Hudson Exchange is open daily from 7 AM to 11 PM, so early birds and night owls both get a fair shot.
Plans also call for 20,000 square feet of public green space along Marin Boulevard. Plazas and a new dog park are part of that vision.
That makes this corner of New Jersey a spot worth watching. Groceries, trains, and a future dog park?
Pretty good neighbors.
