Snowflake Lane: The Most Magical Winter Wonderland - My Family Travels

Experience falling snow and more during the most festive season at The Bellevue Collection, the Northwest’s premier shopping destination. The star of the show for the last 15 years in Bellevue is Snowflake Lane, a nightly holiday celebration that runs from Black Friday through Christmas Eve.

Snowflake Lane at The Bellevue Collection, Bellevue, Washington
The magical Snowflake Lane holiday event at the Bellevue Collection transforms Bellevue, Washington. Photo credit: The Bellevue Collection

Magical Holidays. Let it Snow.

Snowfall in the Pacific Northwest can be challenging to predict but at The Bellevue Collection, it happens nightly. Great for kids of all ages, Snowflake Lane is the most festive holiday show.

Celebrating 15 years, The Bellevue Collection and its owner, the Kemper Freeman family, are delighted to share the wonder of Snowflake Lane with you! And downtown Bellevue, Washington’s premier shopping center is full of surprises for the holiday shopper and lots of delight for the family, too.

Snowflake Lane

The most magical winter wonderland features a nightly parade and light show at 7pm from Black Friday through Christmas Eve. Some of the fun to be seen at this complimentary event includes costumed dancers, toy drummers, parade floats, your favorite holiday music and snowflakes drifting from the sky. Prior to grabbing hot cocoa, and finding your favorite spot on the sidewalk, there’s plenty to do:

Before the parade begins, meet your favorite characters every Monday through Thursday, 6:00 – 6:30 pm, from Dec. 2 – 20 at Lincoln South Food Hall. 

You can also visit Santa’s Snowflake Lane Factory and help make the snow that falls every night on Snowflake Lane. Take part in this magical, one-of-a-kind experience and have your photo taken with Santa in Bellevue Square, Nov. 29 – Dec. 24.

End the family fun-filled night with dinner reservations at The Collection’s Dining District that includes over 50 local-to-global restaurants & nightlife adventures for all ages.

Gifting and More

Home to more than 200 shops, The Collection features several brands that can’t be found elsewhere in the state, like Korean beauty brand TONYMOLY and workout apparel Fabletics. Shop for everyone in the family at a variety of stores at Bellevue Square such as ZARA, American Eagle Outfitters, UNIQLO, LEGO, Disney Store, Nordstrom and Macy’s

Always bringing in fresh, interesting brands, new to The Collection this year is Tory Burch, the bright and colorful women’s fashion and lifestyle brand. For the minimalist in your life, The Reset is a capsule fashion store with pieces designed to pair with the rest of your wardrobe. Meanwhile, if you’re looking for ethically-sourced gifts, check out Matt + Nat, a PETA-approved vegan and recycled accessory store that specializes in stylish bags and shoes.

Plan your Holiday Stay in Washington

Girls in a marching band
Marching bands and more entertainment are part of Snowflake Lane’s events in Bellevue, Washington. Photo credit: The Bellevue Collection

Spend a weekend at The Collection with the family and get all your gifts in order. Choose from three luxurious hotels at The Bellevue Collection steps way from holiday shopping, dining and Snowflake Lane every night. W Bellevue will inspire any aged guest, boasting bold decor for Instagramable moments, and for mom and dad, several distinctive food and cocktail lounges. The AAA Four-Diamond Westin Bellevue has award-winning beds so the whole family sleeps like royalty. The family-friendly and convenient Hyatt Regency Bellevue features a work-out facility and indoor pool.

The best part? Pick the hotel that suits your style, then see the Shop and Stay” package, featuring special rates and The Bellevue Collection gift card to get your shopping started. Go to and plan your holiday adventure. 

Colleen Smith contributed this blog post, sponsored by The Bellevue Collection, about Snowflake Lane and local holiday events. Opinions expressed are her own.

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1 Reply to “Snowflake Lane: The Most Magical Winter Wonderland”

  • kartik agrawal

    Can you tell me a estimated amount required to spend 6 days in Washington including hotel price . thanks in advance .