Some family heirlooms arrive by accident. This New Jersey family business builds them on purpose, one custom piece at a time.
We’re talking rings, pendants, and things that sparkle with actual history, not just good lighting.
Generations of jewelers, zero pretension.
Just honest craftsmanship and the kind of know how that doesn’t quit.
You bring the story, they’ll make it shine.
No pressure, just great taste and friendly expertise.
A Legacy That Started in South Philadelphia in 1937
Some businesses are built on good timing. This one was built on something far more lasting: family pride and a passion for fine jewelry that has never faded.
Back in 1937, Italian immigrants Angelo and Louise Calapristi opened a small shop in South Philadelphia called Angelo’s Jewelry and Watches, and that humble beginning launched what would become one of New Jersey’s most beloved jewelry institutions.
The story feels almost cinematic when you think about it. A couple with a dream, a set of skills, and a deep commitment to their craft built something that their children, grandchildren, and great-grandchildren would carry forward with just as much heart.
That kind of staying power does not happen by accident.
Walking into Family and Co. Jewelers today, you can almost feel the weight of that history in the air.
It is not stuffy or old-fashioned. It is warm, grounded, and real, the way only a place with genuine roots can feel.
Nearly ninety years later, the legacy is still very much alive.
How the Store Found Its Home in Marlton, New Jersey
Relocating a business is always a leap of faith, but for this family, the move from South Philadelphia to Marlton, New Jersey, turned out to be exactly the right call.
On September 3, 1971, the store reopened under a new name, Ed and Chris Jewelers, operated by Christine, daughter of the founders, and her husband Edwin Breaux.
Marlton gave the store a fresh start and a whole new community to serve. The town embraced them warmly, and the business grew steadily over the decades that followed.
What had started as a neighborhood jewelry shop in Philadelphia found its permanent footing in suburban New Jersey, and it has been thriving there ever since.
The name eventually evolved once more, becoming Family and Co. Jewelers, a name chosen by Angelo Breaux Sr. to better reflect just how deeply family ties ran through every corner of the operation.
That name change was not just rebranding. It was a statement of identity, one that still rings true today at 65 Route 70 in Marlton.
Five Generations of Family Keeping the Craft Alive
Five generations. Let that number sink in for a moment.
From Angelo and Louise Calapristi in 1937 all the way to young Skylar, who contributes her photography talents to the business today, this family has kept an unbroken chain of dedication running through every decade.
Angelo P. Breaux Sr. represents the third generation and helped shape the modern identity of the store.
His children, Jessica and Angelo Jr., carry the torch as the fourth generation, bringing fresh energy while honoring everything that came before them. Skylar, the fifth generation, adds her own creative touch through photography that helps showcase the store’s stunning pieces.
There is something genuinely moving about a family that chooses, generation after generation, to keep building on what their ancestors started. Most businesses struggle to survive a single ownership transition.
This one has navigated five of them seamlessly, growing stronger with each handoff. That kind of continuity is rare, and it shows in the way the store operates, with a warmth and attentiveness that feels less like customer service and more like family hospitality.
Custom Jewelry Crafting That Turns Dreams Into Reality
The tagline at Family and Co. Jewelers is simple and bold: “If you can dream it, we can make it.” That is not marketing fluff.
It is a genuine promise backed by decades of hands-on craftsmanship and a team of artisans who take custom work seriously.
Whether you arrive with a clear vision sketched on a napkin or just a vague feeling of what you want, the team here has a way of drawing out exactly what you are looking for and then bringing it to life in metal and stone.
Engagement rings, anniversary bands, personalized pendants, engraved pieces, the range of what they can create is genuinely impressive.
What makes the custom process feel special is the communication throughout. Clients receive updates and photos as the piece takes shape, with the opportunity to weigh in and make adjustments along the way.
By the time the finished piece is ready, it feels personal in a way that no off-the-shelf jewelry ever could. That kind of creative collaboration is rare and worth every mile of the drive to Marlton.
The Stunning Selection of Fine Jewelry on Display
Even if custom design is not on your agenda, the showroom at Family and Co. Jewelers is worth a visit purely for the selection.
The display cases are filled with an impressive range of fine jewelry, from delicate diamond necklaces and drop earrings to bold bracelets and stacking rings that make you want to try on everything at once.
Engagement rings and wedding bands take up a particularly breathtaking section of the store, with styles ranging from classic solitaires to elaborate halo settings that catch the light from every angle.
The variety means there is genuinely something for every taste, whether you lean toward timeless elegance or something with a more modern edge.
Beyond the aesthetics, the quality speaks for itself. GIA certified earth-grown and lab-grown diamonds are available, giving shoppers flexibility based on their values and preferences.
The staff are happy to walk you through the differences without making you feel pressured. Browsing here feels relaxed and enjoyable, more like exploring a gallery than enduring a sales pitch.
GIA Certified Diamonds and a Lifetime Upgrade Policy
Buying a diamond is a big deal, and Family and Co. Jewelers treats it that way.
The store carries GIA certified diamonds, which means each stone has been evaluated and graded by the Gemological Institute of America, one of the most respected organizations in the industry. That certification provides real peace of mind when making such a significant purchase.
Both earth-grown and lab-grown options are available, which is a smart way to serve a wide range of customers.
Lab-grown diamonds offer the same physical and optical properties as mined stones, and having both options available means shoppers can make a choice that aligns with their own priorities without feeling like they are settling.
The lifetime diamond upgrade policy is one of those perks that quietly sets this store apart from competitors. It means your investment does not feel frozen in time.
As your taste evolves or your circumstances change, you have a pathway to upgrade.
That kind of long-term commitment to customer satisfaction is not something you find everywhere, and it says a lot about how seriously this team takes its relationships with the people who shop here.
Community Roots That Run as Deep as the Family Ties
A business that has been part of a community for over fifty years in one location does not just sell things. It becomes part of the fabric of the neighborhood itself.
Family and Co. Jewelers has embraced that role wholeheartedly, supporting local organizations and charities that make a real difference in people’s lives.
Operation Yellow Ribbon, the Evesham Education Fund, Ronald McDonald House, and the Leukemia and Lymphoma Society are among the causes the store has backed over the years. These are not small gestures.
They reflect a genuine investment in the well-being of the community that has supported this family for generations.
Shopping at a place like this carries a different kind of weight. Your purchase is not just going toward a beautiful piece of jewelry.
It is supporting a business that gives back, that shows up for its neighbors, and that understands its role as something bigger than a retail transaction. That sense of purpose is woven into everything about how this store operates, and it makes every visit feel just a little more meaningful.
The Atmosphere Inside the Store That Keeps People Coming Back
There is a version of a jewelry store that feels cold and intimidating, where the cases are too perfect and the staff makes you feel underdressed just for walking in. Family and Co.
Jewelers is the opposite of that in every possible way. The moment you step through the door, the atmosphere shifts into something genuinely comfortable.
The store has a small-business feel that larger chains simply cannot replicate. Staff members greet you without hovering, answer questions without making you feel like a bother, and take their time with every customer regardless of what they are shopping for.
Whether you are dropping in for a watch battery or designing a one-of-a-kind engagement ring, the level of attention you receive is the same.
That consistency is what turns first-time visitors into regulars and regulars into loyal customers who refuse to shop anywhere else. The store has earned over three thousand five-star reviews, which is not a number that happens by accident.
It is the result of years of showing up for people, doing the work well, and treating every interaction like it matters because, to this family, it genuinely does.
Why Family & Co. Jewelers Deserves a Spot on Your List
Not every business earns the kind of loyalty that spans multiple generations of customers. Family and Co.
Jewelers has. Families who first walked in decades ago now bring their children and grandchildren, trusting the same team with the most meaningful purchases of their lives.
That kind of earned trust is the highest compliment a business can receive.
The combination of custom craftsmanship, a wide selection of fine jewelry, expert repairs, certified diamonds, and genuine community investment makes this store genuinely hard to beat.
Add in a staff that treats every customer with patience and care, and you have something that goes well beyond a typical retail experience.
If you are anywhere near South Jersey and you need a jeweler, or even if you are just curious what a nearly ninety-year-old family business looks like when it is still firing on all cylinders, make the trip to Marlton.
You will not regret walking through that door.
The store is open Monday through Saturday, and the team is ready to help you find or create something you will treasure for years to come.
Address: 65 NJ-70, Marlton, NJ
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