Author: Family Travel Forum Staff
Tags : City Break, FTF Media Room, Missouri, Multigen, Travel Trends, USA
Media Alert: Nation’s Top Family Travel Media to Convene in Kansas City, Missouri for 5th TMS Family Travel Conference
"Building Your Kingdom When Content Is King" is theme of professional enrichment conference
KANSAS CITY, MO – The fifth TMS Family Travel Conference, the largest convocation of writers, bloggers and influencers in the fast-growing family travel market, gathers here October 16-18,2015 at a time when the family travel market is not only booming but changing significantly across generations and borders. The conferees will explore ways they can expand their audiences through content distribution, collaboration and partnerships as well as learn best practices in content creation, using video, images and text to share their travel stories.
According to the 2015 “Portrait of the American Traveler,” produced by MMGY Global:
· 85% of households with children traveled with them in the last year
· 42% of traveling grandparents have taken grandkids along in past year
· International family travelers grow as share of the US$220 billion inbound market.
At the #TMSKC Conference, Steve Cohen, Vice President - Research & Insights, MMGY Global and Jeffrey Eslinger, Senior Director - Account Services, D.K. Shifflet & Associates, will interpret the impact of these findings and join top brand strategists to analyze best practices in content marketing.
The conference is organized by Travel Media Showcase, the Family Travel Forum, Taking The Kids and Visit KC. Sponsors represent all segments of the travel industry, including Southwest Airlines, Trivago.com, Walt Disney Parks & Resorts, cruise lines, domestic and international destinations and others who market to families. Conference events will be held at the Westin Kansas City at Crown Center.
TMS Family Travel also produces an annual summit, last held in Riviera Nayarit, Mexico. At the April 2015 TMS Family Travel Summit, custom research revealed that 87% of families report kids have a large and influential role in planning where families go and what they do when they get there, while 73% say a top motivator to go abroad is to experience different cultures.
“Family Travel is obviously not a cottage industry anymore,” said Eileen Ogintz, one of the first journalists to focus on family travel three decades ago. “As Baby Boomers retire, multi generational travel is emerging as a major travel trend that will impact the entire industry.”
Added Kyle McCarthy of Family Travel Forum, “Our 5th TMS Family Travel Conference comes at a time when the strong dollar is motivating families to explore new vacation options, including international travel and river cruising. We are especially happy to share this message in Kansas City, the heartland of America.”
Ronnie Burt, President & CEO of Visit KC, agrees, noting that “Visit KC is proud to welcome TMS Family Travel to Kansas City for the first time. We look forward to showcasing our vibrant, revitalized downtown to this very influential group.
About Travel Media Showcase
In its 16th year, Travel Media Showcase brings together leading print and broadcast travel media with tourism representatives from around the world to showcase new regions for media to cover, and connect destinations with qualified leads. Travel Media Showcase began producing Family Travel Conferences in 2012. TMS and Travel Media Showcase are divisions of J. Vero & Associates, a conference production and management firm based in New Jersey.
About Family Travel Consulting
Family Travel Consulting is the collaboration of Eileen Ogintz of Taking the Kids, the nationally syndicated travel column with millions of readers; and Kyle McCarthy of Family Travel Forum,the vacation planning resource that's The Wall Street Journal's "Best for Grandparents" and a Forbes "Favorite." FTC provides strategy, marketing, digital and social know-how to travel and family products, and hosts the TMS Family Travel Conferences and Summits for media reaching the family vacation audience.