FTFc offers clients timely advice and compelling marketing strategies to cope with the ever-changing landscape of family travel.
Family Travel Forum Consulting (FTFc) draws upon years of experience in the family travel market to offer clients timely advice and compelling marketing strategies. In today's world, time-starved families want to create lasting family memories through meaningful travel experiences.
Branding & Strategy: The post-millennium family has evolved to include single parents, mixed couples, step and blended families, gay families, reunions and many types of multi-generational groupings: grandparents, their children and their children's children. FTFc designs creative, quality family travel programs and packages to grow with your needs.
"In 2003, Fairmont Hotels and Resorts engaged the services of Family Travel Forum to consult with us on development of a new universal Family program for our hotels and resorts. Since that time, Kyle McCarthy and her group have been a valuable resource on all aspects of the family market in North America. From research to final recommendations, all steps have been done articulately and with great enthusiasm for the final outcome. There is no better source of ideas and knowledge of the family travel market than FTFc." Cheryl Scinocca, FHR Brand Marketing, Toronto, Ontario
Research & Marketing: Travel agents, tour operators, destinations, hotels, resorts, transport providers and attractions must recognize that family-friendly travel is not "travel" dressed in "family" clothing. Selling to families and satisfying them requires a special set of skills and a decidedly different mind set. FTFc helps improve existing family-oriented amenities and facilities, or works with you to establish new ones.
"I read FTFc's material and Kaleel visited one of my client's inns, and I can say the insight and advice provided was sound, realistic and very helpful." Sandra Spackman CEO, Spackman Public Relations & Marketing
Enhance Revenues: FTFc helps clients generate revenue, enhance market share, and increase profitability from the growing family travel market (estimated by TIA to be 72% of all leisure travel by Americans).
- "Their work brought a lot of phone calls and internet inquiries regarding our product. It is difficult for us up here to find such an understanding of the family market and product, and FTFc gave us what we needed." Christine Paquette, Centre de Villégiature Jouvence, Ventes et Marketing, Eastern Townships, Quebec
Actionable Advice: Our clients clearly see the increased potential for revenue, brand loyalty and repeat traffic from the family travel market.
- "Their experience with frontline consumers is what makes their advice so compelling and useful…" Lisa White, Product Mgr, Digitas
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