Florida has once again set a new tourism milestone. Between April and June 2025, the Sunshine State welcomed 34.4 million visitors, making it the highest second-quarter figure ever recorded. The announcement underscores Florida’s continuing strength as a global vacation destination, even as many regions face economic uncertainty.
Florida’s New High: What the 34.4 Million Figure Means
According to state data, the 34.4 million total marks a clear increase compared to the same period in 2024. Domestic travelers made up the overwhelming majority, and international segments showed double-digit growth.
Florida’s 19 commercial airports reported more than 28.6 million enplanements in the quarter, reflecting both the steady demand for flights into the state and the broad reach of its tourism economy.
Hotel demand also climbed modestly, with room nights sold up 1.2% from last year, showing that capacity is still being stretched even during off-peak months.
Domestic Travelers Make Up the Majority
Roughly 91.5% of visitors in Q2 were domestic. The numbers confirm that Florida remains a favorite for U.S. families, road-trippers, and frequent fliers alike. While state reports don’t break down exact origins, officials note that repeat visitors from nearby southeastern states continue to drive large portions of summer travel.
These domestic travelers keep hotel and rental demand high and maintain Florida’s reputation as an accessible year-round getaway.
Overseas and Canadian Visitor Growth
International travel to Florida rebounded strongly. Overseas visitation increased by 11.4% year over year, led by travelers from Europe and Latin America seeking sun and leisure experiences. Canadian visitation reached 640,000 visitors in the quarter, approaching pre-pandemic levels.
The growth in these segments signals that Florida’s international appeal has returned to full strength, complementing its already robust domestic base.
Airport Enplanement Hotspots on the Rise
Airports across Florida kept pace with record demand. The 28.6 million passenger enplanements statewide during Q2 highlight the scale of travel moving through the state’s hubs.
Major airports like Orlando International, Miami International, and Tampa International contributed heavily to this total, alongside regional facilities that continue to see expanded service.
The breadth of Florida’s air network remains one of its strongest competitive advantages, supporting both leisure and business travel.
Hotel Room Demand Still Climbing Modestly
Florida’s hotels maintained momentum into the summer. While the rise was moderate, the 1.2% increase in room demand compared to the prior year marks another quarter of positive growth. Industry analysts point to steady performance across luxury, mid-range, and vacation rental sectors.
With more properties under development across the state, officials expect additional capacity to come online over the next few years to meet continuing demand.
What This Signals for Travelers and the Tourism Season
Travelers can expect busy seasons ahead. Florida’s momentum puts the state on track for another record year, and officials note that both international and domestic visitor growth are contributing to fuller hotels, crowded airports, and strong demand across attractions.
Those planning trips later in the year may find that booking accommodations early is increasingly necessary. The data suggest that Florida’s tourism growth is not a temporary rebound but a sustained trend.
Challenges and Opportunities for Florida’s Travel Infrastructure
Florida’s success brings infrastructure considerations along with economic gains. Officials and industry groups continue to highlight the importance of balancing growth with sustainability, ensuring that roads, airports, and natural attractions can handle rising demand.
With visitation at historic highs, the state is focusing on keeping tourism accessible while protecting the natural and cultural assets that draw visitors in the first place.
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