
Jersey City has a treasure that budget-conscious shoppers have been raving about for years, and it’s tucked right along Newark Avenue.
99¢ Dream at 167 Newark Ave, Jersey City, NJ 07302 is a discount store that’s earned its reputation as an unbeatable destination for everything from household essentials to party supplies.
Locals swear by this spot for its incredible variety, rock-bottom prices, and the convenience of having thousands of products under one roof.
Walking distance from downtown, this place has become a lifeline for families setting up new homes, party planners on a budget, and anyone who’s tired of overpaying for everyday items online.
New Jersey residents know that finding quality goods without breaking the bank can feel like a victory, and 99¢ Dream delivers that win every single time.
The store operates six days a week with generous hours, making it easy to pop in whenever you need a last-minute lightbulb, cleaning supplies, or even a filled balloon for a celebration.
From its jaw-dropping selection to its wallet-friendly prices, this place is about to become your new favorite stop. Pack your reusable bags and prepare to be amazed by what a few dollars can buy!
An Unbeatable Location Right on Newark Avenue

Positioned perfectly at 167 Newark Ave, Jersey City, NJ 07302, this discount haven sits right in the heart of one of New Jersey’s most vibrant neighborhoods. The store’s placement along Newark Avenue means you can easily swing by on foot if you live nearby or make it part of your downtown errands without any hassle.
Shoppers love that they don’t need to drive to some far-flung strip mall to score great deals on everyday essentials.
Newark Avenue itself has transformed into a lively pedestrian-friendly zone, making your shopping trip even more enjoyable. You can stroll along the street, grab a coffee, browse other local shops, and then pop into 99¢ Dream to stock up on whatever you need.
The walkable nature of this area has made the store a neighborhood staple that people visit multiple times a week.
Accessibility is key when you’re juggling a busy schedule, and this location delivers in spades. Whether you’re a long-time Jersey City resident or new to the area, you’ll appreciate how easy it is to reach this spot by public transit, bike, or on foot.
The surrounding neighborhood buzzes with energy, restaurants, and local businesses that make every visit feel like part of a bigger urban adventure.
Locals have been shopping here for years, with some reviews dating back nearly a decade praising the convenience of having such a well-stocked discount store within walking distance. The store has weathered changes in the neighborhood and remained a constant resource for budget-conscious shoppers across New Jersey.
Its prime real estate on Newark Avenue ensures that it stays visible, accessible, and relevant to everyone who passes by.
A Massive Selection That Rivals Big Box Retailers

Step inside 99¢ Dream and prepare to be amazed by the sheer volume and variety of products lining every aisle. Shoppers consistently mention the enormous selection as one of the store’s standout features, with household goods, cleaning supplies, party items, decorations, kitchenware, and even food products all competing for space.
You’ll find things here that you didn’t even know you needed until you spotted them on the shelf.
Unlike smaller discount stores that only carry the basics, this place packs its aisles with thousands of different items across dozens of categories. Need a specific type of lightbulb?
They’ve got multiple wattages and styles. Looking for party decorations?
An entire section awaits with balloons, banners, games, and themed supplies for every occasion. The breadth of inventory means you can knock out multiple shopping tasks in one visit instead of running all over town.
One reviewer noted finding a hard-to-locate lightbulb here after striking out at two other stores, proving that 99¢ Dream often stocks items that bigger retailers overlook. The randomness of discount store inventory also means you might stumble upon unexpected treasures during every visit.
From kitchen gadgets to seasonal items, the selection keeps things interesting and ensures you’ll always discover something new.
The store manages to cram an impressive amount of merchandise into its space without feeling impossibly cluttered. Aisles are organized by category, making it relatively easy to navigate even when the store is busy.
This massive selection is what keeps shoppers coming back week after week, knowing they can find almost anything they need without paying premium prices at larger chains.
Rock-Bottom Prices That Actually Save You Money

Let’s talk dollars and cents, because that’s what brings people through the doors at 99¢ Dream in the first place. While not everything in the store costs exactly 99 cents anymore (like most modern discount stores), the prices remain significantly lower than what you’d pay at supermarkets, pharmacies, or online retailers.
Shoppers have praised the store for offering household basics at a fraction of typical retail costs, making it possible to stretch your budget much further.
One customer review specifically called out how Amazon has gradually raised prices to the point where they’re often more expensive than buying locally at places like this. That observation rings true for many shoppers who’ve noticed their online shopping carts getting pricier while discount stores continue offering genuine value.
At 99¢ Dream, you can still walk out with a bag full of useful items for under twenty dollars.
The pricing structure makes this store especially valuable for people setting up new homes, students furnishing apartments, or families trying to make ends meet. You don’t need to feel guilty about buying disposable items or stocking up on cleaning supplies when each purchase costs just a dollar or two.
The savings add up quickly, especially if you’re buying multiple items or shopping regularly for household necessities.
Some products are priced slightly higher than the store’s namesake 99 cents, but they’re still competitively priced compared to other retailers. A two-pack of lightbulbs for $1.49, for example, represents excellent value that you’d struggle to match elsewhere in New Jersey.
The store’s commitment to affordability has made it a lifeline for budget-conscious shoppers who refuse to overpay for everyday essentials.
Party Central with Balloons Galore

Planning a celebration? 99¢ Dream has earned a reputation as the go-to spot for party supplies, with balloons being one of its most popular offerings. Customer reviews mention balloons repeatedly, highlighting that the store not only sells them but also fills them with helium on-site.
Whether you need a simple bunch of latex balloons or something more elaborate with designs and shapes, this place has you covered.
Parents especially appreciate having a reliable source for affordable party decorations within walking distance. Kids’ birthday parties can get expensive fast when you factor in decorations, games, and favors, but shopping at this New Jersey discount store helps keep costs manageable.
One reviewer specifically praised the selection of party games and decorations perfect for children’s celebrations, making it easy to throw a memorable bash without financial stress.
The balloon situation does come with some price variation worth noting. Regular balloons are reasonably priced, though some customers have mentioned that specialty shaped or designed helium balloons can run higher than expected.
It’s worth asking about prices before committing if you’re watching your budget closely, but for standard party balloons, the value remains solid.
Beyond balloons, the party section stocks banners, streamers, themed decorations, disposable tableware, and all those little extras that make celebrations special. You can coordinate colors, pick up last-minute items, and still have money left over for cake.
The convenience of having such a comprehensive party supply section in a discount store format makes celebration planning significantly less stressful and more budget-friendly for families across Jersey City.
Household Essentials Without the Markup

Household items form the backbone of what makes 99¢ Dream such an essential resource for Jersey City residents. From cleaning supplies to kitchen tools, storage containers to basic hardware, the store stocks virtually everything you need to keep your home running smoothly.
Shoppers consistently mention household goods as a primary reason they visit, appreciating the ability to grab everyday necessities without paying inflated prices.
The cleaning supply section alone could save you hundreds of dollars annually compared to shopping at supermarkets or big-box stores. Sponges, dish soap, surface cleaners, trash bags, and other essentials are all available at prices that make stocking up easy and affordable.
One customer mentioned loving the store because they could quickly grab disposable and cheap items whenever needed, which perfectly captures the convenience factor.
Kitchen and dining items fill multiple aisles, offering everything from utensils and cutting boards to food storage containers and serving dishes. If you’re furnishing a new apartment or replacing worn-out items, you can outfit your entire kitchen for a fraction of what you’d spend elsewhere.
The selection includes both basics and some surprisingly useful specialty items that solve everyday problems.
Organizational supplies, light bulbs, batteries, extension cords, and small hardware items round out the household section. These are the kinds of things you need immediately when something breaks or runs out, and having them available locally at discount prices eliminates the frustration of emergency shopping trips.
New Jersey families have come to rely on this store as their first stop for household problem-solving, knowing they’ll find what they need without emptying their wallets.
Generous Operating Hours That Fit Your Schedule

Convenience isn’t just about location; it’s also about being open when customers actually need to shop. 99¢ Dream at 167 Newark Ave, Jersey City, NJ 07302 operates six days a week with hours designed to accommodate various schedules. Monday through Saturday, the store opens at 9:30 AM and stays open until 8 PM, giving you plenty of time to visit before work, during lunch, or after dinner.
Sunday hours are slightly shorter but still generous, with the store opening at 10 AM and closing at 6 PM. This means you can squeeze in a shopping trip on the weekend without having to rush or rearrange your entire day.
The extended weekday hours particularly benefit people who work traditional nine-to-five jobs and need to shop in the evening.
Having consistent, reliable hours matters more than you might think when you’re juggling work, family, and personal responsibilities. You don’t want to make a special trip only to find the store unexpectedly closed or operating on reduced hours.
The predictability of 99¢ Dream’s schedule means you can plan your shopping trips with confidence, knowing the store will be open and ready to serve you.
One reviewer mentioned the store being closed when they checked, but the regular operating hours show that the business maintains a dependable schedule throughout the week. The ability to stop by on your way home from work or run out on a Saturday morning for last-minute party supplies adds immeasurable value to the shopping experience.
For busy New Jersey residents, these generous hours transform the store from a nice option into an essential neighborhood resource that fits seamlessly into daily life.
Supporting Local Business Instead of Online Giants

Shopping at 99¢ Dream means supporting a local brick-and-mortar business in your own community rather than funneling more money to massive online retailers. Several customers have specifically mentioned this as a motivating factor in their shopping choices, expressing satisfaction in keeping their dollars local.
In an era where independent stores struggle to compete with e-commerce giants, choosing to shop locally makes a real difference.
The store has been serving Jersey City for many years, with reviews dating back nearly a decade showing consistent community support. One longtime customer noted that there were four similar stores in the area sixteen years ago, but now this is the only one remaining.
That makes preserving this business even more important for residents who value having local shopping options.
Beyond the feel-good aspect of supporting local commerce, there are practical benefits too. Shopping in person means you can inspect items before buying, avoid shipping costs and delays, and get what you need immediately.
You’re also more likely to discover unexpected items while browsing physical aisles than you would scrolling through endless online product listings.
The employees at this New Jersey store have built relationships with regular customers over the years, with several reviews praising the friendly and helpful staff. That personal connection simply doesn’t exist when you’re clicking buttons on a website.
By choosing 99¢ Dream, you’re not just saving money; you’re investing in the character and economic health of your neighborhood. The store provides jobs, pays local taxes, and contributes to the vibrant street life that makes Newark Avenue such a special place to live and visit.
Perfect for Budget-Conscious Home Setup

Setting up a new home or apartment can drain your bank account faster than almost anything else, but 99¢ Dream offers a lifeline for people furnishing their spaces on a tight budget. Multiple reviewers have specifically mentioned using the store when establishing new households, praising its ability to provide all the basics without requiring a small fortune.
From your first plates and cups to cleaning supplies and storage solutions, you can outfit entire rooms for what you’d spend on just a few items elsewhere.
Students moving into dorms, young professionals renting their first apartments, and families relocating to New Jersey all benefit from having access to affordable household goods. The alternative is either spending hundreds at big-box retailers or waiting days for online orders to arrive while you live without essentials.
At this discount store, you can walk in with fifty dollars and walk out with everything you need to make your space functional and comfortable.
The variety available means you’re not sacrificing choice for price. You can select from different styles, colors, and sizes to match your preferences and needs.
Kitchen supplies, bathroom accessories, organizational tools, and decorative touches are all available at prices that won’t make you wince. One customer specifically called out the store’s value for people setting up homes on budgets, acknowledging its importance for those watching their spending.
Even if you’re not furnishing an entire home, the store serves as an excellent resource for upgrading or replacing items as needed. Broke a dish?
Need extra storage? Want to refresh your space with new decorations?
You can afford to make those changes without guilt or financial stress when everything costs just a dollar or two, making home improvement accessible to everyone regardless of income level.
Helpful and Friendly Staff Members

Great prices and selection matter, but customer service can make or break a shopping experience. Fortunately, many customers have praised the employees at 99¢ Dream for their helpfulness and friendly demeanor.
One particularly glowing review from years ago described the front counter employee as awesome, polite, knowledgeable, and someone who remembers customers by face, calling it remarkable and old-school in the best possible way.
Efficient service also gets mentioned, with one customer noting how cashiers opened additional registers when lines got long and worked together smoothly to move customers through quickly. That kind of attentiveness shows that the staff cares about providing a positive experience rather than just going through the motions.
During busy times, responsive service makes all the difference between a frustrating wait and a pleasant shopping trip.
The staff’s product knowledge helps too, especially in a store packed with thousands of different items. Being able to ask an employee where to find something specific saves time and frustration when you’re navigating crowded aisles.
Several reviews mention employees being helpful and nice, suggesting that positive interactions are the norm rather than the exception at this New Jersey location.
Of course, not every review mentions staff interactions, and a couple of negative comments exist in the overall collection. However, the preponderance of positive feedback about employees suggests that most shoppers encounter friendly, helpful service during their visits.
In discount retail, where staffing can sometimes be minimal, having employees who genuinely assist customers and maintain a welcoming atmosphere adds significant value to the overall shopping experience at 167 Newark Ave, Jersey City, NJ 07302.
A Neighborhood Institution Worth Preserving

99¢ Dream has earned its place as a genuine neighborhood institution that Jersey City residents hope never disappears. With reviews spanning nearly a decade and customers expressing loyalty over many years, the store has woven itself into the fabric of daily life in this part of New Jersey.
One passionate review even mentioned the store in the context of economic diversity, noting that despite gentrification pressures, poor people still exist in Jersey City and need affordable shopping options.
That comment cuts to the heart of why discount stores like this matter so much to communities. Not everyone can afford to shop at upscale retailers or pay premium prices for basics.
Having access to affordable household goods isn’t a luxury; it’s a necessity that impacts quality of life and financial stability. The store serves as an economic equalizer where anyone can walk in and afford what they need regardless of their income level.
The store’s longevity also speaks to its importance. Surviving for years in an evolving neighborhood while other similar stores closed demonstrates both business savvy and genuine community need.
Customers have watched Newark Avenue transform, businesses come and go, and the neighborhood change character, yet 99¢ Dream remains a constant presence that continues serving its original purpose.
Shoppers who’ve been visiting for years describe knowing exactly what the store usually carries and appreciating its reliability. That familiarity breeds loyalty and trust, turning casual shoppers into regular customers who depend on the store for their ongoing needs.
The pedestrian-friendly street location adds to its neighborhood character, making it feel like an integral part of the community rather than just another retail outlet. Preserving businesses like this maintains the diversity and accessibility that make urban neighborhoods livable for everyone, not just the wealthy.
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