This Hole-In-The-Wall Restaurant In New Jersey Has Reubens That Locals Swear By

Tucked along Route 35 in Neptune City, New Jersey, sits a legendary Irish pub that has been serving up some of the most talked-about sandwiches on the entire Jersey Shore for decades.

Kelly’s Tavern, located at 43 NJ-35, Neptune City, NJ 07753, isn’t your typical flashy restaurant with fancy decor and Instagram-worthy plating.

Instead, this authentic neighborhood spot has built its stellar reputation on one simple principle: serving honest, generous portions of delicious food that keeps locals coming back for over forty years.

The star of the show?

A towering Reuben sandwich so massive and flavorful that people drive from miles away just to sink their teeth into layers of perfectly seasoned corned beef piled high between slices of rye bread.

Think you’ve had a good Reuben before? Wait until you see the open-faced version at Kelly’s that literally stands over two inches tall!

Ever wonder what makes a neighborhood tavern become a Jersey Shore institution?

It’s not just the food, it’s the vibe, the history, and those little quirky touches that make you feel like family the moment you walk through the door.

The Legendary Reuben That Started It All

Kelly’s Tavern has become synonymous with one dish that towers above all others: the legendary Reuben sandwich that locals have sworn by for more than four decades. Customers who visited this Neptune City gem back in the 1980s report that the recipe hasn’t changed one bit, which speaks volumes about perfection that doesn’t need tweaking.

What makes this Reuben so special is the perfectly cooked corned beef that’s stacked impossibly high, creating a sandwich experience that defies gravity and expectations.

The open-faced version measures a staggering two and a half inches thick, packed with tender, flavorful corned beef that melts in your mouth with every bite. Many reviewers claim it’s the best Reuben on the entire East Coast, and after one taste, you’ll understand why that bold statement isn’t just Jersey pride talking.

The meat is seasoned to perfection, never dry or overly salty, achieving that delicate balance that separates good corned beef from truly exceptional fare.

Even the mini Reuben option provides enough food for multiple meals, with customers regularly taking home leftovers for lunch the next day. The sandwich comes loaded with traditional toppings including Swiss cheese, sauerkraut, and thousand island dressing, all nestled between slices of perfectly toasted rye bread.

First-time visitors often express shock at the sheer size of the portion, snapping photos before diving into this monster meal.

Regulars recommend arriving hungry because finishing one of these beauties in a single sitting is a challenge even for those with hearty appetites. The consistency over decades means whether you visited Kelly’s in 1985 or 2026, you’re getting the exact same quality and generous portions that built this tavern’s legendary reputation throughout New Jersey.

Over Four Decades of Jersey Shore History

Walking into Kelly’s Tavern feels like stepping back in time to an era when neighborhood pubs served as community gathering spots where everyone knew your name. Since opening its doors over forty years ago, this Neptune City institution has watched generations of families grow up while maintaining the warm, welcoming atmosphere that made it special from day one.

Long-time patrons share stories of bringing their children here as toddlers and now returning with their own grandchildren, creating a beautiful cycle of family tradition.

The tavern has undergone several thoughtful upgrades over the decades, including the addition of a heated outdoor patio that extends the dining season year-round. These improvements enhance comfort without sacrificing the authentic Irish pub character that defines Kelly’s identity.

Original customers from the 1980s note that while the faces behind the bar have changed, the friendly service and quality food remain absolutely consistent.

Located along Route 35, Kelly’s has survived economic ups and downs, changing food trends, and the evolution of the Jersey Shore dining scene by staying true to its roots. The tavern represents a piece of living history in Neptune City, serving as a constant in a world that often changes too quickly.

Regular customers have moved away to other states but make Kelly’s their first stop whenever they return to visit New Jersey.

This enduring success stems from a simple philosophy: treat customers like family, serve generous portions of delicious food, and create an environment where people genuinely want to spend time. The dark, cool interior maintains that classic pub atmosphere where sports fans gather to watch games while families enjoy hearty meals together at comfortable tables.

American and Irish Menu That Satisfies Every Craving

Beyond the famous Reuben, Kelly’s Tavern offers an impressive menu that blends classic American comfort food with traditional Irish fare, creating options that appeal to diverse tastes and preferences. The kitchen serves everything from juicy burgers on substantial five-inch buns to authentic shepherd’s pie that would make any Irish grandmother proud.

Daily specials showcase the culinary team’s creativity, featuring dishes like perfectly grilled swordfish topped with rich hollandaise sauce, served over seasoned red mashed potatoes with grilled asparagus.

Appetizers include crowd favorites like Cajun steak bites that regulars rave about as the best they’ve ever tasted, along with beer-battered square mozzarella sticks that offer a unique twist on the classic starter. The blooming onion earns consistent praise for its crispy texture and generous size, perfect for sharing among friends.

Beef empanadas arrive three to an order, served with fresh salsa and herb-infused sour cream that elevates this dish beyond typical bar food.

Soup lovers shouldn’t miss the French onion or potato soup, both prepared with attention to detail that shows in every spoonful. The pastrami sandwich provides another excellent alternative for those who want to explore beyond corned beef, offering equally impressive portions and flavor.

Fish and chips deliver that perfect pub classic, featuring flaky fish in crispy batter alongside shoestring fries.

Breakfast service starts at seven in the morning, making Kelly’s a popular choice for early risers and those seeking a hearty meal before heading to the beach. The kitchen maintains high standards across all menu categories, whether you’re ordering traditional Irish specialties or American tavern favorites that showcase quality ingredients and generous portions.

The Heated Outdoor Patio Experience

One of Kelly’s Tavern most beloved features is the spacious outdoor patio that provides a completely different dining atmosphere from the cozy interior pub setting. Equipped with heating elements, this outdoor space extends comfortable dining well beyond the typical summer season, allowing guests to enjoy fresh air even during cooler New Jersey evenings.

The patio has become the preferred seating choice for many regulars who appreciate the relaxed, open-air vibe that feels perfect for casual meals with friends and family.

String lights and thoughtful landscaping create an inviting ambiance that transforms ordinary meals into special occasions worth remembering. Parents particularly appreciate the outdoor space where children can move around more freely without disturbing other diners in the quieter interior sections.

Groups celebrating birthdays, promotions, or simply Friday afternoon gatherings find the patio ideal for socializing while enjoying generous portions of tavern favorites.

During warmer months, the patio buzzes with energy as locals and shore visitors alike claim tables for long, leisurely meals that stretch from afternoon into evening. The outdoor bar ensures quick service without requiring trips back inside, creating a seamless dining experience.

Weather permitting, many customers specifically request patio seating when making reservations, knowing that this setting enhances their Kelly’s experience.

The addition of heating elements was a game-changer that extended the patio season significantly, allowing comfortable outdoor dining during spring and fall when temperatures might otherwise send everyone inside. This thoughtful upgrade demonstrates Kelly’s commitment to enhancing customer experience while maintaining the casual, welcoming atmosphere that defines this Neptune City institution.

Whether you’re enjoying breakfast on a sunny morning or dinner under the stars, the patio provides memorable dining moments.

Exceptional Service That Keeps Customers Coming Back

Fantastic food means nothing without the service to match, and Kelly’s Tavern consistently earns praise for attentive, friendly staff who treat every customer like a valued regular. Servers like Jimmy have built personal followings among patrons who specifically request their sections, knowing they’ll receive excellent recommendations and prompt attention throughout their meal.

The wait staff demonstrates genuine knowledge of the extensive menu, offering helpful suggestions when customers feel overwhelmed by the many tempting options.

Bartenders pour properly, taking time to ensure quality rather than rushing through orders during busy periods. Staff members remain vigilant about clearing tables promptly and checking on diners without being intrusive or hovering uncomfortably.

Even during large group events like repasts following funerals, the team hustles to ensure everyone receives timely service and feels welcomed during difficult times.

The friendly atmosphere extends beyond just servers to include management who clearly care about customer satisfaction and addressing concerns when issues arise. Response to online reviews shows owners actively engage with feedback, thanking happy customers and reaching out personally when someone has a less-than-perfect experience.

This level of attention creates loyalty that transforms first-time visitors into decades-long regulars.

New customers often comment on feeling immediately comfortable despite being unfamiliar faces in what could easily feel like an exclusive locals-only establishment. The welcoming vibe stems from staff who genuinely enjoy their work and take pride in representing Kelly’s Tavern to every person who walks through the door.

Quick, efficient service during breakfast rush hours proves the team can handle high volume without sacrificing quality or friendliness that defines the Kelly’s experience.

Open Seven Days a Week from Dawn to Late Night

Convenience plays a huge role in Kelly’s Tavern enduring popularity, with operating hours that accommodate early birds, night owls, and everyone in between throughout the entire week. Opening at seven in the morning every single day means breakfast seekers have a reliable destination for hearty morning meals before work, beach trips, or weekend adventures.

The kitchen keeps serving until two in the morning, making Kelly’s a go-to spot for late-night cravings when most other establishments have long since closed their doors.

This consistent schedule eliminates the frustration of finding your favorite restaurant unexpectedly closed, a common problem with many seasonal Jersey Shore establishments that reduce hours or shut down entirely during slower months. Whether you’re craving a Reuben on Tuesday afternoon or need a satisfying meal after a late work shift on Saturday night, Kelly’s stands ready to welcome you.

The extended hours particularly benefit shift workers, healthcare professionals, and others whose schedules don’t align with typical nine-to-five dining patterns.

Seven-day-a-week operation demonstrates serious commitment to serving the Neptune City community and surrounding areas without taking arbitrary days off that leave regular customers scrambling for alternatives. Families appreciate knowing they can visit Kelly’s for Sunday breakfast, Monday dinner, or any day in between without checking hours first.

The reliable schedule has become so ingrained in local culture that people plan their routines around knowing Kelly’s will always be open and ready.

Late-night availability fills an important niche along the Jersey Shore where quality food options become scarce after midnight, often leaving hungry folks with limited choices beyond fast food chains. Kelly’s provides a welcoming alternative with full menu service and that authentic tavern atmosphere that makes even a solo late dinner feel comfortable and enjoyable.

Authentic Irish Pub Atmosphere in Neptune City

Stepping through Kelly’s doors transports you straight into an authentic Irish pub experience complete with dark wood, classic decor, and that unmistakable tavern ambiance that can’t be faked or manufactured. The interior maintains that properly dim lighting that makes daytime drinking socially acceptable while creating cozy comfort regardless of the blazing sunshine outside.

Multiple televisions positioned throughout the space ensure sports fans never miss important games, transforming Kelly’s into the neighborhood’s unofficial sports headquarters during football season, March Madness, and other major events.

The bar itself serves as the heart of the establishment, where regulars claim their favorite stools and bartenders remember drink preferences without being asked. Traditional pub seating includes a mix of booths, tables, and bar stools that accommodate solo diners, couples on date night, and large groups celebrating special occasions.

The layout encourages both intimate conversations and lively group interactions depending on where you choose to sit.

Unlike trendy restaurants that chase every passing fad, Kelly’s has maintained its classic Irish pub identity through decades of changing tastes and dining trends. The atmosphere strikes that perfect balance between welcoming newcomers and honoring the traditions that long-time customers cherish deeply.

You won’t find pretentious attitude or dress codes here, just honest hospitality that makes everyone from construction workers to business professionals feel equally at home.

Music stays at reasonable levels that allow actual conversation, a refreshing change from bars where you need to shout across the table just to be heard. The comfortable, unpretentious environment encourages lingering over meals and drinks without feeling rushed to vacate your table for the next seating.

This genuine Irish pub character has become increasingly rare as corporate chains dominate the restaurant landscape across New Jersey.

Reasonable Prices That Won’t Break Your Budget

Quality food and generous portions don’t have to empty your wallet, a philosophy Kelly’s Tavern proves with every reasonably priced menu item that delivers outstanding value. Classified with a double dollar sign price range, Kelly’s occupies that sweet spot between cheap fast food and expensive fine dining, offering substantial meals at prices that won’t make you wince when the check arrives.

Regulars consistently praise the fair pricing, especially considering the massive portion sizes that often provide leftovers for additional meals.

A hearty corned beef and cabbage dinner loaded with meat and vegetables costs around twenty-four dollars, representing solid value when you consider the quality and quantity on your plate. Appetizers provide affordable options for lighter eaters or those wanting to sample multiple menu items without overspending.

Breakfast offerings deliver filling morning meals at prices that make Kelly’s a regular weekday stop rather than just an occasional treat.

The tavern manages to maintain these reasonable prices while using quality ingredients and generous portions, a balancing act that many restaurants struggle to achieve successfully. Fair pricing extends to the bar where drinks don’t carry the inflated costs common at tourist-focused establishments along the Jersey Shore.

Families appreciate being able to enjoy a nice meal out without the sticker shock that often accompanies dining at restaurants in coastal areas.

Value-conscious diners recognize that Kelly’s pricing reflects honest business practices rather than attempts to maximize profits by charging whatever the market will bear. The combination of reasonable costs, huge portions, and consistent quality creates a winning formula that keeps customers returning regularly rather than viewing Kelly’s as an expensive special-occasion destination.

This approach has built fierce loyalty among budget-conscious locals who appreciate getting their money’s worth every single visit.

Perfect Location Along the Jersey Shore Corridor

Positioned along Route 35 in Neptune City, Kelly’s Tavern enjoys a prime location that makes it easily accessible for locals and visitors traveling along the Jersey Shore corridor. The address at 43 NJ-35, Neptune City, NJ 07753 places this beloved establishment right in the heart of Monmouth County, convenient to beach towns, residential neighborhoods, and major highways that connect the entire region.

Ample parking eliminates the stress of circling blocks searching for spots, a common frustration at many shore restaurants during busy seasons.

The location serves as an ideal stopping point for travelers heading to or from popular beach destinations, offering a chance to enjoy a substantial meal without fighting crowds in more touristy areas. Neptune City residents treat Kelly’s as their neighborhood hangout, walking or driving just minutes from home to enjoy meals in familiar surroundings.

The central position makes Kelly’s a natural meeting spot for friends coming from different towns along the coast.

Route 35 carries significant traffic year-round, providing steady visibility and customer flow that helps Kelly’s maintain consistent business beyond just summer tourist season. The tavern has become a landmark that locals use when giving directions, cementing its place in the community’s geographic consciousness.

Easy access from both directions on this major thoroughfare means no complicated navigation through residential streets or confusing turns.

Being situated slightly inland from the most crowded beachfront areas gives Kelly’s a more authentic, less touristy atmosphere while remaining close enough for convenient shore visits. The Neptune City location offers that perfect blend of accessibility and local character that makes both residents and visitors feel comfortable choosing Kelly’s for breakfast, lunch, dinner, or late-night meals throughout the year in New Jersey.

Nearly 2,000 Glowing Reviews and a 4.5 Star Rating

Numbers don’t lie, and Kelly’s Tavern impressive 4.5-star rating based on nearly 1,728 reviews speaks volumes about consistent quality and customer satisfaction over many years. Achieving high ratings becomes increasingly difficult as review counts climb, making Kelly’s stellar performance across almost two thousand evaluations particularly remarkable.

The overwhelming majority of customers leave enthusiastic five-star reviews praising everything from the legendary Reuben to the friendly service and comfortable atmosphere.

Long-time patrons take time to share stories of visiting Kelly’s for decades, bringing their children and eventually grandchildren to experience the same great food and welcoming environment they’ve enjoyed since the 1980s. Even customers who have moved to other states make Kelly’s their first stop when returning to visit New Jersey, demonstrating loyalty that transcends simple restaurant preference.

Reviewers consistently mention specific menu items, particular servers, and memorable experiences that showcase the personal connections Kelly’s creates.

The restaurant’s owners actively engage with reviews, thanking happy customers and personally addressing any concerns raised by less satisfied visitors. This responsive approach demonstrates genuine care about customer experience and willingness to make things right when problems occur.

Negative reviews remain remarkably rare and often relate to isolated incidents rather than systemic issues with food quality or service.

First-time visitors frequently express surprise at how much the reality exceeds their already high expectations based on reading countless positive reviews. The consistent praise across years of feedback proves Kelly’s hasn’t rested on its laurels but continues delivering the quality that built its reputation.

These authentic customer testimonials provide far more convincing evidence than any marketing campaign could achieve, creating powerful word-of-mouth that draws new customers while reinforcing loyalty among regulars.