If you’re planning a trip to St. Simons Island, Georgia, there’s one stop you absolutely can’t miss. Southern Soul Barbeque is more than just a place to grab lunch – it’s a full-blown experience that combines mouthwatering smoked meats, island charm, and a backstory that’ll make you appreciate every bite. From its quirky converted gas station setting to its loyal following of locals and travelers alike, this roadside gem has earned its spot on every food lover’s bucket list.
A Converted 1950s Gas Station With Serious Character

Picture this: a vintage gas station from the 1950s, transformed into one of Georgia’s most beloved barbecue joints. That’s Southern Soul Barbeque in a nutshell. The building itself tells a story, with its retro appeal and quirky roadside vibe that instantly transports you back in time. Located on St. Simons Island, this spot isn’t your typical restaurant. The charm comes from its authenticity – real wood smoke, real island atmosphere, and real community spirit. Southern Living magazine and food critics across the state have praised it as one of Georgia’s top barbecue destinations. Walking up to the entrance, you’ll notice the casual, welcoming energy. It’s the kind of place where tourists and locals mingle over plates of smoked meat, swapping stories and recommendations. The setting alone makes it worth the visit, but the food? That’s where the magic really happens.
Built By Islanders, Rebuilt By Community

Griffin Bufkin, a third-generation St. Simons Islander, teamed up with Harrison Sapp in 2006 to bring Southern Soul Barbeque to life. Their vision was simple: create a place where great barbecue and island hospitality could thrive together. What started as a dream quickly became a local favorite. Then tragedy struck in 2010 when a fire destroyed the restaurant. But here’s where the story gets truly inspiring – the community rallied around them. With overwhelming support from islanders and loyal customers, Griffin and Harrison rebuilt from the ashes, stronger than before. Fast forward to 2022, and they expanded again, adding the Channel Marker bar to the property. This growth reflects not just business success, but the deep connection between Southern Soul and the people who love it. Every smoky rib and tender brisket carries that history with it.
Slow-Smoked Meats That Define Southern Barbecue

Patience is everything when it comes to great barbecue, and Southern Soul understands this perfectly. Their pitmasters smoke meats low and slow, letting time and hickory wood work their magic. The result? Tender, flavorful meat that practically falls apart on your fork. The menu features pulled pork that’s juicy and perfectly seasoned, beef brisket with a beautiful smoke ring, fall-off-the-bone ribs, and smoked sausage bursting with flavor. You’ll also find smoked chicken and turkey breast for those who prefer poultry. Each protein gets the same careful attention and hours of smoking time. First-timers often struggle to choose just one meat, which is why many opt for combo platters. That way, you can sample multiple options and discover your personal favorite. Pro tip: come hungry, because the portions are generous and absolutely worth every calorie.
Creative Sandwiches Including The Famous Barbecuban

Southern Soul doesn’t just stick to traditional barbecue plates – they’ve created some seriously creative sandwich options too. The star of the show? The Barbecuban, a genius fusion that combines classic Cuban sandwich elements with slow-smoked barbecue. Imagine tender pulled pork layered with ham, Swiss cheese, pickles, and mustard, all pressed between Cuban bread. It’s crispy on the outside, melty and smoky on the inside. One bite and you’ll understand why regulars keep coming back specifically for this sandwich. Beyond the Barbecuban, you’ll find other specialty sandwiches that showcase the kitchen’s creativity. Each one features their signature smoked meats paired with complementary flavors and textures. Whether you’re in the mood for something classic or adventurous, the sandwich menu delivers on both fronts with equal skill and flavor.
Southern Sides That Steal The Show

Great barbecue needs great sides, and Southern Soul delivers with a lineup of classic Southern comfort foods. Brunswick stew, thick and hearty with vegetables and pulled pork, warms you from the inside out. The mac and cheese is creamy, cheesy perfection that kids and adults alike devour. Collard greens cooked low and slow offer a traditional taste of the South, while hand-cut fries provide a crispy, satisfying crunch. Each side dish is made with the same care and attention as the main meats. Nothing comes from a bag or a can here. Many visitors make the mistake of overlooking sides when ordering barbecue, but at Southern Soul, that would be a shame. The sides complement the smoked meats beautifully and round out your meal into something truly memorable. Don’t skip them!
Daily Specials Worth Planning Your Visit Around

While the regular menu is fantastic, Southern Soul kicks things up a notch with their daily specials. Prime Rib Friday has become legendary among locals – thick, juicy cuts of perfectly cooked prime rib that disappear fast. Serious meat lovers plan their island visits around this weekly event. Then there’s Fried Chicken Sunday, featuring crispy, golden fried chicken that rivals grandma’s recipe. It’s Southern comfort food at its finest, offering a delicious break from the usual smoked fare. The chicken is seasoned just right and fried to crispy perfection. These specials give regulars a reason to keep coming back and provide travelers with unique experiences depending on when they visit. If your schedule allows, try to time your trip to catch one of these special days. Your taste buds will thank you for the extra planning effort.
Four Housemade Sauces To Discover Your Favorite

Barbecue sauce can make or break a meal, and Southern Soul takes this seriously with four distinct housemade options. Sweet Georgia Soul offers a classic, balanced sweetness that appeals to most palates. Hot Georgia Soul brings the heat for those who like a spicy kick with their smoked meats. The Mustard Sauce provides a tangy Carolina-style option that’s particularly good with pork, while the Vinegar Sauce delivers a sharp, clean flavor that cuts through rich, fatty meats beautifully. Each sauce has its devoted fans, and the staff encourages trying them all. Here’s a traveler tip: ask for a sample flight of all four sauces so you can taste-test before committing. You might discover that your usual preference doesn’t match what works best with Southern Soul’s specific smoking style. Experimenting is half the fun!
Rustic Atmosphere With Dog-Friendly Outdoor Seating

Southern Soul strikes the perfect balance between rustic and chic inside, with wooden accents and barbecue memorabilia creating a warm, inviting space. The atmosphere buzzes with conversation and laughter, especially during peak lunch and dinner hours. It’s casual enough for families yet cool enough for date night. Outside, the patio offers a more relaxed vibe where you can enjoy your meal under the Georgia sky. Best of all? The outdoor area is dog-friendly, so your four-legged travel companions can join the feast. Many locals bring their pups along, adding to the friendly, community feel. Service moves quickly despite the crowds, with friendly staff who know the menu inside and out. They’re happy to make recommendations and ensure you have everything you need. Just remember: no reservations are accepted, so be prepared for potential waits during busy times. It’s worth it.
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