This West Virginia Country Store Makes Every Day Feel Like Christmas With Its Year-Round Holiday Room

Some people wait all year for December. Others just drive to this one room in West Virginia.

A whole corner of a country store stays stuck in holiday magic every single month.

Twinkling lights, fake snow on old pine cones, nutcrackers standing at attention, and the smell of cinnamon pinecones that hits you before you even turn the corner.

It is equal parts ridiculous and wonderful.

You will find hand painted ornaments next to vintage Santa figurines and wooden signs reminding you to be merry.

No judgment if you walk out humming Jingle Bells in July.

Does the world need more surprise joy?

Absolutely.

This state delivers it one glittery shelf at a time. Come for the cheese, stay for the tinsel.

A 7,000-Square-Foot Wonderland

Stepping inside feels less like entering a store and more like stumbling into a well-curated universe.

The 7,000 square feet of space at Mulberry Lane Country Store stretches out in every direction, packed with rooms and sections that keep revealing new surprises the further you explore.

Founded in June 1990 and relocated to its current Emerson Avenue address in 1994, the store has grown into something genuinely impressive.

West Virginia’s largest country store is not just a title; it is an experience you feel the moment you walk through the front door.

From the front entrance to the far back corners, every inch is thoughtfully arranged. Candles, home furnishings, gourmet food items, and seasonal decor all share space without ever feeling cluttered.

The layout invites wandering, and wandering here is absolutely worth your time. Plan to stay longer than you think you will.

The Year-Round Christmas Room

Most stores pack up the Christmas decorations the moment January hits. Mulberry Lane Country Store never got that memo, and honestly, thank goodness for that.

What began as a modest four-foot display of Old World Christmas ornaments has grown into a jaw-dropping 24-by-7-foot wall of holiday magic, plus a dedicated cabinet filled with Gum Drop ornaments and Ginger Cottages.

Old World Christmas remains one of the store’s top five bestselling lines year after year, which makes perfect sense once you see the display in person.

Visiting in August and finding a fully stocked Christmas room feels oddly joyful. There is something genuinely heartwarming about being able to browse holiday ornaments when the temperature outside is pushing ninety degrees.

It removes the holiday shopping panic entirely. You can take your time, appreciate the craftsmanship, and pick out something truly special without any seasonal pressure weighing on you.

A Flavorful Surprise Worth Tasting

Nobody walks into a country gift store expecting to find a proper olive oil and vinegar bar, yet here it is, and it is one of the most talked-about features in the entire building.

The selection of flavored olive oils and balsamic vinegars lines the shelves with an impressive variety that feels more specialty food boutique than small-town shop.

Tasting through the options is genuinely fun. Some are bright and citrusy, others are rich and earthy, and a few have a sweetness that makes you immediately think about what you could drizzle them over at home.

The quality is noticeable right away.

For home cooks and food lovers, this section alone justifies the visit. Picking up a bottle or two to bring home turns an ordinary shopping trip into something you will actually use in your kitchen.

It is one of those pleasant surprises that makes Mulberry Lane feel different from every other gift shop you have ever visited.

Local Flavors Worth Bringing Home

There is something deeply satisfying about finding food products made right in the state you are visiting.

Mulberry Lane Country Store carries a solid selection of West Virginia-made food items that showcase local producers and regional flavors in a way that feels personal and authentic.

Dip mixes are a popular pick, and for good reason. They are easy to pack, make great gifts, and give you a reason to host a gathering the moment you get home.

Local honey, specialty preserves, and other pantry staples round out a collection that feels curated rather than just thrown together.

Browsing this section has a certain charm to it. Every label tells a small story about where it came from and who made it.

Grabbing a few West Virginia-made products is one of the best ways to bring a piece of this region back with you, whether you are a local stopping in or a traveler passing through Parkersburg for the first time.

Home Furnishings That Feel Like a Warm Hug

Some furniture just looks like it belongs in a home that smells like fresh coffee and has a porch swing out back.

The country furniture and home furnishings at Mulberry Lane have that quality in abundance, and browsing through them feels less like shopping and more like daydreaming.

The pieces fit the overall atmosphere of the store perfectly. Everything has a warmth and solidity to it that mass-produced furniture from big box stores simply cannot replicate.

Whether you are looking for a statement piece or something smaller to accent a room, the selection covers a satisfying range of styles.

Home decor enthusiasts will find plenty to love here beyond just the furniture.

Pillows, blankets, wall accents, and seasonal pieces all contribute to a collection that genuinely feels like it was assembled by someone who cares about how a home feels, not just how it looks.

That intentionality comes through in every corner of the store.

Popular Brands in a Cozy Setting

Finding beloved national brands tucked inside a small-town country store always feels like a bonus discovery.

Mulberry Lane carries both Simply Southern and Vera Bradley, two names that have earned serious loyalty among shoppers who appreciate quality, color, and style that holds up over time.

Simply Southern pieces have that relaxed, comfortable energy that works equally well for a casual errand run or a laid-back weekend.

Vera Bradley bags bring their signature bold patterns and functional designs to a store that already has plenty of personality to go around.

Having these brands available alongside local West Virginia products and handcrafted gifts creates an interesting mix. You can pick up a practical everyday bag and a jar of locally made honey in the same trip, which is genuinely efficient shopping.

The combination of recognizable favorites and one-of-a-kind regional finds is part of what makes Mulberry Lane feel like a destination rather than just a quick stop along the road.

The Store That Has Everything

Walking through the candle section at Mulberry Lane is a full sensory experience. The scents layer together in a way that is somehow not overwhelming, just deeply pleasant, like the olfactory equivalent of a cozy autumn afternoon.

There are enough options to spend a solid chunk of time just sniffing your way through the choices.

The jewelry selection adds another layer of appeal to the store. Pieces range from delicate everyday wear to bolder statement items, and the variety means there is genuinely something for different tastes and budgets.

Gift shopping here rarely involves that frustrated feeling of not finding the right thing.

Beyond candles and jewelry, the gift options span a wide range of categories. Night lights, seasonal decor, novelty items, and thoughtful keepsakes fill the shelves in every direction.

Whether you are shopping for a birthday, a holiday, or just because, Mulberry Lane has the kind of inventory that makes finding the perfect gift feel almost effortless. That is a rare and valuable thing.

Bring Your Well-Behaved Dog Along

Leaving a dog behind during a shopping trip always comes with a side of guilt.

Mulberry Lane Country Store solves that problem entirely by welcoming leashed, well-behaved dogs inside, which is the kind of policy that immediately earns extra points from pet owners everywhere.

Bringing a dog along on a browsing adventure adds a whole different energy to the visit. Other shoppers tend to smile more.

The experience feels lighter and more fun. And honestly, a happy dog wandering through a room full of Christmas ornaments is objectively delightful.

For travelers road-tripping through West Virginia with a canine companion, knowing that a stop here is dog-friendly takes away one logistical headache.

The store’s relaxed and welcoming atmosphere extends naturally to four-legged visitors, which fits perfectly with the warm, community-focused spirit that defines the entire Mulberry Lane shopping experience.

It is a small detail that makes a genuinely meaningful difference for a lot of people.

Voted Number One Gift Shop in the Mid-Ohio Valley

Earning a number one ranking from local readers is not something that happens by accident.

In 2019, Mulberry Lane Country Store was voted the top gift shop in the Mid-Ohio Valley by readers of the Parkersburg News and Sentinel, a recognition that reflects years of consistent quality, variety, and customer care.

That kind of community trust builds slowly and only holds up when a business keeps delivering. The store has been doing exactly that since 1990, adapting its inventory, expanding its space, and staying tuned in to what shoppers actually want.

The result is a place that feels both timeless and current at the same time.

Visiting an award-winning local gem always carries a slightly different feeling than stumbling into a random shop. There is a baseline expectation, and Mulberry Lane meets it comfortably.

The recognition is well-deserved, and it adds a satisfying layer of context to the experience of browsing through one of West Virginia’s most beloved independent retail destinations.

Everything You Need to Plan Your Visit

Planning a visit to Mulberry Lane Country Store is straightforward, which is always a relief. The store is open Monday through Friday from 10 a.m. to 6 p.m., Saturday from 10 a.m. to 5 p.m., and Sunday from noon to 5 p.m.

Those hours give plenty of flexibility whether you are a local running a quick errand or a traveler working around a road trip schedule.

The store sits in Parkersburg, West Virginia, and it is worth giving yourself more time than you think you will need. First-time visitors consistently underestimate how much there is to explore inside those 7,000 square feet.

Bring a list if you have one, but be ready to abandon it entirely once you start wandering.

Reaching the store is easy, and the rewards of showing up are immediate.

From the moment the scent of candles hits you at the entrance to the last ornament you pick up in the Christmas room, every minute spent here feels well worth the trip.

Address: 4009 Emerson Ave, Parkersburg, West Virginia.