Did you tune in to watch the NFL’s biggest game, check out the Super Bowl ads, find Taylor Swift in the crowd or revel in Usher’s halftime show? If your house is like ours, everyone had their own reasons to spend four hours Sunday night, over-eating and drinking in front of a screen.
It was awesome football, fans said, a nail-biting game that went to overtime to crown Kansas City the Super Bowl LVIII champs. (Full disclosure: Our house was rooting for the San Francisco 49ers.)
Swifties everywhere discussed Taylor’s black lace outfit and bestie Blake Lively’s big game locks. But the real star of the show for travelers was Tina Fey’s Super Bowl commercial for Booking.com.
Said to be the most watched ad among the many celebrity-packed 2024 Super Bowl ads, the Booking.com commercial has been seen more than 112 million times in its even funnier 1:30 iteration on Youtube. Tune in to see Tina Fey and her reunion of “30 Rock” alums making fun of her. Fey, of course, is also a master comedian, the creator of the “Mean Girls” films and Broadway musical, a brilliant writer, producer and director, and an all-around A-List superstar.
Why Isn’t Tina Fey Happy to be Tina Fey?
The Booking.com commercial is fun because it highlights how travelers can live out so many sides of themselves when away from home. “With so many choices on Booking.com there are so many Tina Feys I could be,” Tina Fey says. “So I hired body doubles to help me out.”
According to Booking.com’s travel predictions for 2024, about 62% of those surveyed said they “enjoyed the anonymity of travel and the chance to recreate themselves.” Booking.com calls travelers who star in their own show, often on social media, “Alter Ego Enthusiasts.” The commercial’s message, of course, is that the OTA Booking.com makes it possible and easy for any Tina to be any Tina they want to be on vacation.
Which Tina Fey Is Going Where In the Booking.com Super Bowl Ad?
We see the real Tina Fey in a sun dress at a Miami villa.
There’s a glam Splurgy Tina coming off a shopping spree on Rodeo Drive, played by fellow “30 Rock” cast member Jane Krakowski.
A hefty woman serves herself from a groaning resort buffet, while a son, daughter and father dressed to match stand behind. Meet Family Tina. She proclaims, “Family Tina loves a hotel with breakfast included.”
Cool Mom Tina scales a coconut tree to tout “holiday homes with a view.” Her teens are not impressed by her climbing skills and refuse to look up from their screens.
As a finale to the short form commercial aired during the Super Bowl, Fey spots screen icon Glenn Close as a cowboy on horseback at a Texas Ranch. Fey scrambles to find the location on Booking.com and insists the last line of this Super Bowl ad should be hers.
Perhaps the fan favorite is Rustic Tina, who looks like Sasquatch. A hysterical Kenneth Parcell (the studio page from 30 Rock) is admiring “her” landscape painting and complimenting the peace and quiet of their charming Wyoming log cabin. Suddenly tourists arrive and, cutting to the exterior, we see Rustic Tina run out to devour them.
Where Was Tina Fey and Can I Book it too?
Did you test the kids to discover which incarnation of Tina Fey was going where in her Super Bowl ad? Keep in mind that commercials are the product of movie magic, so the locations seen are not actual rental properties from Booking.com. (Or, if they are, they are remaining anonymous to protect guest bookings!)
Instead, Booking.com shared a list of its picks for various alter egos. Their curated getaways and immersive environments should help you and the kids decide who you want to be and where you want to go on your next family vacation.
Booking.com Develops Travel Personas Beyond the Super Bowl Ad
The team at Booking.com selected their favorite spots for some familiar alter egos. The Countryside Chameleon looking for an off the grid retreat should head to Italy to the rural Agriturismo B&B Luna di Quarazzana.
The Insta-Fashionista, similar to the Splurgy Tina side of Tina Fey, should be a popular transformation for teen travelers. Check out the chance to catch a 90-minute opera in the stunning Sydney Opera House Show, an experience available on Booking.com
Fans of “Eat, Pray, Love,” which Booking.com calls Untethered Spirits, will love letting go at the luxurious Chable Yucatan resort near Merida, Mexico.
Solo travelers and those going local will like Viajero Buenos Aires Hostel where the real Social Butterfly will meet other travelers and staff.
Are you a self-proclaimed Superstar – what Booking.com describes as the traveler who “radiates pure me, me, me energy and crave all eyes on them at all times?” If so, they have an unforgettable opportunity for you – a K-pop Dance Class & Video Shooting in Seoul.
Did you ever think a Super Bowl commercian would help you make lifelong memories?
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