Georgia turned a global hit into a neighborhood story, and locals have the receipts.
From courthouse squares that morphed overnight to soundstage secrets whispered on quiet cul-de-sacs, the Peach State shaped Hawkins for the screen and tourism for real life.
I walked these filming blocks, chatted with residents and tour guides, and tracked reliable sources so you can plan a smart, respectful visit.
Read on for eight vivid snapshots that reveal how Georgia’s towns became the Upside Down’s most welcoming gateway.
1. Jackson, Georgia, the square that time-traveled

In downtown Jackson, Georgia, the heart of Butts County, shopkeepers watched their windows rebrand as Hawkins in a matter of hours. Locals described courthouse steps reborn as a library entrance and the general store flipped into vintage storefronts, complete with era-perfect decals.
One business owner told a reporter that waking up to fresh 1980s signage felt like stepping into a time capsule, with film crews resetting details block by block.
Residents say the bike chase energy still lingers on the square, where fans pose by familiar corners and tour guides point out blink-and-miss moments.
Georgia Public Broadcasting highlighted how these changes drew new visitors, and the effect has endured. Side streets occasionally jam when buses unload groups eager to compare scenes to reality, yet most visitors keep to sidewalks and follow posted guidance.
When I returned this year, I found thoughtful wayfinding, plus locals ready with directions and patient smiles. For a smooth visit, start at the square’s central plaza and circle outward, respecting storefront operations.
2. East Point streets and the Wheeler house hush

On a quiet East Point block, residents grew used to “Silence, filming” signs and cables threading across trimmed lawns. The house used for the Wheeler family sits in a quiet East Point cul-de-sac, noted in entertainment coverage for its suburban feel and exterior scenes that defined the show’s suburban feel.
Neighbors recall massive lighting rigs washing the street in cool brightness while homeowners were asked to keep blinds closed and maintain low profiles. One local laughed that evening dog walks turned into stealth missions to avoid wandering into a take.
Crews kept a tight perimeter, though conversations with residents were cordial and efficient. When production wrapped for the night, the neighborhood returned to its calm rhythm, with only the faint outline of light stands on the grass.
If you visit, stay on public sidewalks and do not approach private property, a point emphasized by location managers and city guidance.
East Point, part of metro Atlanta’s film corridor, balances cinematic fame with daily life, and that balance holds because visitors treat it like any residential street, with quiet steps and quick photos.
3. Starcourt echoes at Gwinnett Place Mall

In Duluth, portions of Gwinnett Place Mall became Starcourt, a set that looked so complete locals swore they felt air conditioning from another decade.
Sources detail sealed corridors, arcade cabinets rolled into place, and storefronts rebranded in neon hues for the summer setting.
A security team member recalled floors locked down and swift wrap procedures after filming, since fans began arriving to peek through doors.
Wikipedia entries and regional coverage track how the transformation unfolded, while county updates explain redevelopment plans moving forward.
Today, visitors can walk the mall’s public areas and recognize architectural bones that framed the show’s most frenetic sequences.
Do not expect intact set dressings, those were removed for safety and preservation, but the scale of the concourses delivers the vibe anyway.
I suggest photographing wide angles of the atrium and escalators to capture the spatial memory the production used so well. Duluth’s signage makes navigation easy, parking is straightforward, and courteous security presence keeps the experience orderly.
4. Palmetto’s grocery facade that became a landmark

In Palmetto, the store remembered as Bradley’s Big Buy lives on in fan itineraries, thanks to a pivotal scene that etched its aisles into pop culture.
Local reports describe steady visitor flows, many asking for directions to filming spots and pausing for exterior selfies.
The current management acknowledges the curiosity while keeping operations smooth, an example of how Georgia businesses lean into tourism without losing routine.
Articles about the location note that fans come from far away, often retracing steps from that unforgettable sequence with a respectful nod to staff and customers.
When I visited, I focused on the storefront lines and the parking lot sightlines used for arrivals and exits.
The façade remains a reminder of how regular places carry screen magic long after crews depart. Keep your camera wide, and avoid blocking entrances.
Palmetto’s city streets are easy to navigate and the area rewards patient exploration, from quiet intersections to steady foot traffic that shows how a small town can host global fandom without skipping a beat.
5. Briarcliff campus, Atlanta’s eerie lab stand-in

Atlanta residents long associated the former Briarcliff campus with institutional architecture and hushed stories, which made it a natural fit for a lab exterior in the series.
Architectural Digest and local features have highlighted how the property’s imposing footprint, tunnels, and midcentury lines contributed to the show’s unsettling mood.
Drivers passing by occasionally noticed unusual lighting at odd hours during production periods, a tell that scenes were underway.
The site has a complex history, and access is controlled, so visitors should remain on public rights of way and observe posted instructions.
My route skimmed the perimeter to study angles the camera favored, especially corners that tighten perspective and amplify height.
The campus sits within Atlanta’s broader film ecosystem, which continues to grow across Georgia due to supportive infrastructure and skilled crews.
Photographers will appreciate the texture of brick, concrete, and canopy trees. Respect boundaries and you will still capture the stark geometry that made this location so convincing on screen.
6. Jackson’s tour boom and Butts County momentum

After filming took hold in Jackson, Butts County saw a lift in guided walks, themed storefronts, and a renewed reason to linger on the square.
Press materials and local coverage describe residents turning knowledge into livelihoods, from tour entrepreneurs to retail concepts that embrace the Hawkins identity while serving community needs.
One guide told me meeting visiting families became a highlight, with stories traded about favorite scenes and directions to lesser known corners.
The county’s tourism officials encourage visitors to plan ahead, follow parking guidance, and split time between the square and nearby streets to spread foot traffic.
On my latest pass, the small touches stood out, like window decals explaining what scene played at that corner.
Georgia’s broader screen economy often gets measured in big numbers, but here the change reads in open doors and friendly greetings.
If you come, start early, pause for photos in open spaces, and listen when locals share where to stand for the best angle without blocking business entries.
7. East Point neighbors mastering the night shoot shuffle

Talk to longtime East Point residents and you will hear how night shoots taught the block a new routine. Neighbors learned to weave around cable mats and parked production trucks while keeping conversations low so sound teams could roll.
One resident described seeing massive diffusion screens that turned the street into a soft twilight even after midnight. The crew’s requests were clear and polite, with reminders about blinds and exterior lights during takes.
Entertainment outlets that track filming addresses confirm the neighborhood’s starring role in multiple exterior scenes, which explains the steady trickle of visitors scouting recognizable porches.
If you visit, take your photos from the sidewalk, avoid doorsteps, and refrain from spotlighting homes. East Point welcomes film, and that welcome lasts when visitors treat the area as someone’s front yard.
For orientation, use public maps of East Point’s residential area and explore on foot for wider context shots that show the curve of the street, trimmed grass, and the spacing between homes that sells the show’s suburban scale.
8. Duluth’s mall memories and the careful afterlife of sets

In Duluth, conversations with former staff emphasized the swift, careful breakdown of Starcourt elements after the cameras cut. Set dressings left too long become magnets for souvenir hunters, so crews moved quickly to preserve safety and property.
Public records and reputable summaries note that the mall has shifted through redevelopment discussions, which means visitors now encounter a different landscape than the one on screen.
Still, the bones of the atrium, corridors, and skylights remain excellent for context photography.
When I walked the concourse, I focused on the geometry, letting the escalators create leading lines. Respect roped areas and security instructions, and you will have a smooth visit.
Georgia’s Duluth keeps welcoming film fans while the community charts the site’s future, a balance that rewards patient, considerate travelers.
For the best sense of scale, start at the central atrium and look upward, then step back to include seating areas and storefront facades without showing any products, letting the architecture tell the story.
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