Georgia’s coastline, with its charming towns and wide beaches, has long been a favorite for both travelers and locals. In recent years, though, those of us who call these places home see the changes brought by tourism more clearly than ever.
From crowded events to rising housing prices, the effects show up in daily life, and the stories I’ve heard from neighbors, shop owners, and longtime residents make it clear: Georgia’s beach towns aren’t what they used to be.
Here, I’m sharing six places where locals say tourism left a permanent mark, sometimes for better, often leaving behind mixed feelings. Each spot offers a different window into how travel reshapes community, identity, and the delicate balance of coastal living.
1. Tybee Island, too many crowds, too many headaches

If you ask anyone who’s lived on Tybee Island for more than a decade, they’ll tell you the difference is night and day. The island’s once-quiet lanes now overflow with cars every time a big event comes to town. Officials frequently block roads and step up police patrols to handle the influx, particularly during major gatherings like the Orange Crush festival.
Neighbors notice the change most when partygoers spill into residential areas late at night. Parking lots fill up fast, and visitors leave their cars on small side streets meant for just a few residents. It’s hard not to feel the shift, old-timers recount how peaceful evenings have given way to noise and headlights well past midnight.
Despite the headaches, Tybee’s beauty remains. Residents still treasure the historic lighthouse, dunes, and long stretches of sand. But there’s a sense among many that the crowds, trash, and constant hum of activity mean the Tybee they once knew is gone for good. Local efforts to control the impact are ongoing, but no one expects the numbers to shrink any time soon.
2. St. Simons & Sea Island, short-term rentals pressure

Walking through St. Simons today, you’ll see rows of houses with vacation rental signs where there once were porch swings and welcome mats. Families who built their lives here find themselves surrounded by a turnover of weekly guests. This shift plays out block by block, as rental properties push out long-term neighbors and change the fabric of daily life.
The financial side can’t be ignored. Home values and taxes have soared, making it hard for some locals to keep up. One neighbor told me her property taxes doubled in five years, a direct result of the vacation rental boom. That pressure weighs heavy when you’re invested in a community that now feels out of reach.
Even with the challenges, St. Simons and Sea Island keep their appeal. Old oak trees drape the streets, and the salty breeze still feels familiar. But there’s a bittersweet undercurrent now, as locals watch the neighborhoods they love transform into businesses that rarely sleep.
3. Jekyll Island, development vs. preservation tension

Jekyll Island has always prided itself on balancing nature with access, but that balance grows harder each season. Community leaders point to new hotels and visitor centers popping up where locals remember untouched dunes. For some, these changes mean more jobs and amenities. For others, it’s a slow fade of the island’s natural core.
I met with a resident who’s lived here since the 1970s. She remembers camping on quiet beaches and hearing nothing but the wind. Now, the sounds of construction mix with waves, and small businesses cater more to tourists than to those who call the island home year-round.
That doesn’t mean the battle is over. Advocacy groups work hard to keep parts of Jekyll wild, and state protections still cover large sections. But the line between preservation and progress grows blurrier, something every visitor senses if they look past the souvenir shops.
4. Sea Islands barrier towns, erosion, resource strain, and identity loss

Along Georgia’s barrier islands, the tension isn’t just about crowds, it’s about holding onto a way of life. Infrastructure like water lines, roads, and sewage wasn’t built for waves of summer visitors. When tourism peaks, locals feel it in boil water advisories, beach closures, and the stress on emergency services.
The natural environment takes a hit as well. Dunes wear down where too many feet cross the same path, and erosion eats away more shoreline each season. Historic communities like those of the Gullah/Geechee face a different threat: cultural landmarks becoming photo ops instead of living history.
Sapelo Island stands out for its efforts to limit access, yet even here, debates over land use and taxation persist. Locals share a quiet worry about what the next decade will bring, especially as the state of Georgia balances preservation with tourism’s economic promise.
5. Small coastal hamlets, the ‘lost in the swell’ risk

Tucked between bigger destinations, Georgia’s lesser-known hamlets once relied on slow days and familiar faces. That’s changing as boutique inns, weekend rentals, and new eateries pop up. Locals, especially older residents, talk about the sudden bustle on streets that used to empty out by sundown.
These towns often lack the government resources to manage rapid transformation. Parking becomes a headache, while noise and foot traffic rise. I saw local message boards filled with frustration, residents asking where they’ll find affordable places to live, or where their kids will play when yards turn into overflow parking.
Despite these worries, many still welcome newcomers with a smile. There’s a shared hope that visitors will respect the pace and spirit of the town, even as change feels inevitable. The future, for small Georgia towns, depends on finding a balance between being a destination and staying a true community.
6. Senoia, stardom and small town stress

Few Georgia towns have experienced a tourism boom quite like Senoia. Once a quiet spot, it shot to fame as the backdrop for “The Walking Dead.” Now, international visitors fill Main Street, snapping photos of familiar sets and filling themed shops with energy.
This has brought new business opportunities and plenty of media attention. I’ve seen local tour guides leading groups past storefronts that once sold hardware and groceries, now packed with collectibles and memorabilia. Some residents appreciate the buzz and the financial lift, but not everyone feels at home in what’s become a TV landmark.
Preserving Senoia’s history remains a challenge. As old buildings get facelifts and the crowd grows, there’s a push to remember the town beyond its on-screen persona. For Senoia, the tension between celebrity and community spirit plays out every day on its welcoming, yet evolving, streets.
7. What tourists can do differently

Travel can bring out the best in a place when visitors come prepared to listen and learn. I’ve seen the difference when people choose locally-owned inns over big rentals or ask a neighbor for the story behind a historic building rather than just snapping a quick photo. Every small choice adds up, especially in Georgia’s close-knit communities.
Timing makes a difference, too. Arriving during quieter months means less stress on everything from parking to water supply. Shared rides and public transit help keep narrow roads moving, and respecting posted quiet hours goes further than most imagine.
If you really want to get a sense of what makes these towns special, spend time beyond the busiest spots. Ask locals where they go for a sunset or a good meal, they’re often happy to point you somewhere off the main drag. In Georgia, blending curiosity with courtesy is the key to travel that benefits everyone.
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