The 4th annual TMS Family Travel Summit reveals how the largest leisure travel segment likes to dream, plan, go and selfie their family vacations.
(New York, NY, May 2, 2016) Millennial families are more diverse, likely to travel farther and spend more than their peers without children, attendees learned at the recent TMS Family Travel Summit, known socially as #TMSSouthWalton.
Forty top national travel media and marketers at the Hilton Sandestin Beach Golf Resort & Spa in South Walton, Florida, heard how 84 million Millennials – now between ages 18 and 36, half with children – travel, whether driving an RV, sharing a local’s apartment, or taking a bucket list trip before they are old enough to make a bucket list.
TLDR? Among many insights from industry thought leaders are 10 actionable takeaways: (in more detail online).
This news is really big; the ethnically diverse Millennial Family Travel market accounts for 31% of all U.S. travel with children. (D.K. Shifflet)
Millennial families, less likely to be married than others, are more likely to take short 1 to 3-day getaways. (D.K. Shifflet)
Millennial family travelers spend more ($5,749 per year) and travel more (average of 5.4 trips) than other age groups. (MMGY Global)
The “me” aspects of the Millennial profile are no different than those ascribed to Boomers and GenX travelers when they were in their youth. (Google)
Provide social spaces to Millennials, because they will comprise 50 percent of all business travelers by the year 2020. (National Geographic Traveler)
Keep it fresh; Millennial families want to experience something new and meet new people when they travel. (MMGY Global)
Make it personal; Millennial families want customized attention and tips from informed sources, like travel agents. (Adventuresmith Explorations)
Distribute everywhere; Millennial families are turning to expert travel advice in print spawning growth in magazines and guidebooks. (Frommers)
Millennials love the outdoors and adventure, as long as it’s comfortable. (KOA)
Millennial family travelers rely on smartphones for everything travel related. (Trivago)
About TMS Family Travel
The TMS brand is a division of J. Vero & Associates (JVA), a conference production & management firm based in New Jersey. TMS Family Travel produces Summits & Conferences that bring you the latest in family travel trends, techniques, and technology. TMS Summits feature top family travel media and PR experts from around the country to participate in a three-day Think-Tank program. JVA recently launched HUB- an integrated communication agency positioned to enhance the relationships between travel brands and the travel media industry.
About Family Travel Consulting Family Travel Consulting co-hosts the TMS Family Travel Conferences and Summits for media and marketers reaching the family vacation audience. A collaboration between Eileen Ogintz of Taking the Kids, the nationally syndicated travel column with millions of readers; and Kyle McCarthy of Family Travel Forum, the vacation planning resource that's The Wall Street Journal's "Best for Grandparents" and a Forbes "Favorite," FTC provides strategy, marketing, digital and social know-how to sellers of travel and family products.
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The #TMSSouthWalton crew at Boathouse Paddle Club, Florida. Photo courtesy: Visit South Walton