Oregon’s breathtaking landscapes and charming small towns have always attracted visitors, but in recent years, some communities have experienced overwhelming tourism growth. Locals in several Oregon towns now feel like strangers in their own neighborhoods as tourists flood streets, hiking trails, and local businesses. The tension between welcoming tourism dollars and preserving community identity has reached a breaking point in these five Oregon towns where residents say visitors have completely changed their way of life.
1. Cannon Beach: From Quiet Coastal Haven to Instagram Hotspot

Once a peaceful artist community along Oregon’s northern coast, Cannon Beach has transformed into one of the state’s most photographed destinations. The iconic Haystack Rock now serves as a backdrop for countless selfies, while local art galleries struggle with rising rents pushed up by vacation rental demand.
Summer weekends bring gridlock to the town’s narrow streets as visitors search for parking near the beach. A longtime resident says “I used to walk to the beach in five minutes. Now I avoid going entirely during peak season.” Housing prices have skyrocketed 68% in just five years, forcing many locals to relocate to nearby communities.
The town council recently implemented a vacation rental cap and is considering a tourism impact fee to fund infrastructure improvements and affordable housing initiatives for local workers who keep the town running.
2. Bend: Mountain Town Drowning in Beer Tourism

Nestled in the high desert east of the Cascades, Bend once attracted outdoor enthusiasts seeking solitude on mountain trails.
Traffic on Century Drive heading to Mt. Bachelor backs up for miles during winter weekends. The city’s population of 100,000 can swell by 30,000 on summer weekends, overwhelming infrastructure built for a much smaller community. The median home price has doubled since 2015, reaching $740,000 in 2023.
“I’ve lived here 40 years and barely recognize my hometown,” says a local retired teacher. Bend’s government has responded by creating a tourism management plan that aims to disperse visitors throughout Central Oregon rather than concentrating them in already crowded areas.
3. Astoria: Film Locations Bring Unwanted Fame

At the mouth of the Columbia River, historic Astoria has seen a dramatic shift since being featured in cult classic films like “The Goonies” and “Kindergarten Cop.” Movie tours now crowd the Victorian neighborhoods where locals once enjoyed peaceful existence in this former fishing hub.
Film tourism peaked when the 30th anniversary of “The Goonies” brought 15,000 visitors to a town of just 10,000 residents. The famous “Goonies House” on 38th Street was eventually closed to public access after neighbors complained about trash, trespassing, and privacy concerns. Local fisherman Jack explains, “Tourists treat our neighborhoods like movie sets, not places where people actually live.”
City officials have implemented a tourism tax that funds public services strained by visitor numbers. Meanwhile, community groups work to promote Astoria’s authentic maritime heritage rather than just its Hollywood connections.
4. Sisters: Wild West Facade Hiding Tourism Struggles

With its wooden sidewalks and Western-themed architecture, Sisters was designed to charm visitors traveling through Central Oregon. The strategy worked too well – this town of 3,000 now hosts over 20,000 during the annual Sisters Quilt Show, while summer crowds have transformed the community year-round.
Local coffee shops where residents once gathered have been replaced by high-end boutiques catering exclusively to tourists. “I have to drive 20 miles to Redmond just to find affordable groceries,” explains a longtime resident. The town’s elementary school has seen enrollment drop as young families can no longer afford housing, with 40% of homes now functioning as vacation rentals.
Community leaders launched the “Sisters For Sisters” initiative in 2022, offering tax incentives to property owners who provide long-term housing for local workers rather than short-term tourist accommodations. The program has converted 15 vacation rentals back to permanent housing.
5. Hood River: Wind Surfers Blow In, Locals Priced Out

The Columbia River Gorge town of Hood River transformed from a quiet agricultural community into an international windsurfing destination almost overnight in the 1980s. Today, the town’s waterfront is unrecognizable to longtime residents, packed with rental shops, upscale restaurants, and luxury hotels.
Orchards that once defined the region have been sold off for vacation developments as farming families couldn’t resist skyrocketing land values. Farm worker housing has virtually disappeared.
The community recently approved a 5% short-term rental tax specifically earmarked for affordable housing development. Local advocacy group “Gorge Owned” promotes businesses that provide living wages and housing assistance to employees, encouraging tourists to support establishments that reinvest in the community.
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