Hidden in the hills of Eastern Kentucky sits a culinary treasure that locals have cherished for generations. Joe’s Drive-In Chicken in Isom isn’t your typical gas station food stop; it’s home to what many consider the best fried chicken in the Bluegrass State.
While travelers might normally zoom past looking for chain restaurants, those in the know pull over at this unassuming spot where crispy, golden perfection has been served since 1966.
1. A Gas Station With a Surprise Legacy

Nestled between fuel pumps and everyday essentials sits a Kentucky culinary institution that defies all expectations. Joe’s Drive-In Chicken transforms the conventional gas station experience into something extraordinary with the sizzle of fresh chicken hitting hot oil.
First-time visitors often do a double-take when they realize the source of the mouthwatering aroma floating across the parking lot. The modest exterior gives no hint of the culinary magic happening inside, where cooks work with practiced precision at fryers that have been in continuous operation for decades.
Regular customers pump their gas with knowing smiles as newcomers discover the unexpected truth – this unassuming spot serves fried chicken that rivals any restaurant in the state.
2. Serving Isom Since 1966

When Joe Begley fired up his fryers during the Lyndon Johnson administration, he couldn’t have imagined his gas station side business would become a Kentucky institution. The year 1966 marked the beginning of a culinary tradition that has outlasted eight presidential administrations and countless food trends.
The original recipes remain largely unchanged, preserved through generations of cooks who understand that perfection needs no improvement. Black and white photos hanging on the walls show the early days – lines of cars waiting for chicken during an era when fast food chains were just beginning to spread across America.
Through economic booms and busts in coal country, Joe’s has remained a constant, feeding miners, families, and increasingly, food tourists who make special trips to this corner of Appalachia.
3. The Secret to Crispy, Flavorful Chicken

Morning prep at Joe’s begins hours before the first customer arrives, with chicken soaking in a buttermilk bath that tenderizes the meat while adding subtle tanginess. The coating contains a closely guarded blend of seasonings – rumored to include eleven spices that create the distinctive flavor profile locals recognize instantly.
Unlike chain restaurants, Joe’s fries each batch to order in small quantities, ensuring every piece emerges with the perfect golden crust. The cooking oil is changed frequently, maintaining a clean taste that lets the seasoning shine without any greasy aftertaste.
Perhaps most importantly, the chicken comes from regional suppliers, often arriving less than 48 hours after processing – a farm-to-fryer approach that guarantees freshness no national chain can match.
4. More Than Just Chicken on the Menu

While the chicken rightfully steals the spotlight, Joe’s supporting cast of sides deserves equal billing in this culinary performance. Creamy mashed potatoes arrive under a pool of pepper-flecked gravy made from scratch each morning using drippings from the fryers – a practice abandoned by most restaurants decades ago.
The coleslaw strikes a perfect balance between creamy and crisp, with a subtle sweetness that cuts through the richness of the fried main course. Handmade biscuits emerge from the oven throughout the day, ensuring no customer receives anything less than fresh-baked perfection.
For those with room to spare, the homemade banana pudding has developed its own following, with layers of vanilla custard, cookies, and fresh bananas topped with a cloud of meringue browned just enough to add caramelized notes.
5. Why Locals and Travelers Keep Coming Back

Ask any regular at Joe’s about their first visit, and you’ll likely hear stories spanning generations. Grandparents who brought their children now watch as grandchildren experience their first bite of that legendary chicken, creating food memories that span decades.
The staff greets many customers by name, remembering orders and family news with genuine interest that feels increasingly rare in today’s fast-paced world. Truckers alter their routes to include Isom on their itinerary, willing to drive miles out of their way for a taste of authenticity.
Food critics from Louisville and Lexington make the journey eastward, often arriving skeptical and leaving as evangelists for this unassuming establishment. The guest book contains signatures from all fifty states and dozens of countries – testament to word-of-mouth power that no advertising budget could match.
6. A Kentucky Landmark Hidden in Plain Sight

Unlike the carefully marketed Kentucky Fried Chicken empire that Colonel Sanders built, Joe’s Drive-In Chicken has earned its reputation without billboards or television commercials. The unassuming building stands as a testament to substance over style, attracting visitors through pure culinary merit rather than flashy presentation.
Food historians now include Joe’s in serious discussions of Appalachian foodways, recognizing its importance in preserving traditional cooking methods that predate modern fast food. State tourism materials increasingly feature this hidden gem alongside bourbon distilleries and horse farms as essential Kentucky experiences.
In an era when authenticity is increasingly manufactured, Joe’s remains genuinely unchanged – a place where the chicken tastes exactly as it did when Lyndon Johnson was president and where quality still matters more than convenience.
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